At Bixal, we are determined to positively impact the lives of people everywhere by taking a people-first approach to developing fully integrated and research-based digital products for our federal clients. Our content strategy consulting practice develops innovative plans and approaches to advance client priorities, reach target audiences with timely, relevant information, and deliver better customer experiences to the global community.
As Director, you will lead Bixal’s content and digital strategy consulting practice, overseeing team engagements on a diverse portfolio of projects and participating in business development activities. You will develop a content focused, consulting approach for transforming federal agencies’ digital offerings to improve the lives of people globally. As a Director you will lead the team in working with our clients to develop, plan and implement content strategies. You will play a key role in our integrated approach to solving problems in a digital world and make things easier to find, use, and understand.
The ideal candidate is a proactive problem solver and an inspirational leader, adept at working in a fast paced, ever evolving environment with enthusiasm and a constructive outlook.
This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship.
Responsibilities:
Practice Area Leadership 30%:
- Lead, manage and develop a team of content strategists and digital marketing analysts in providing a wide range of deliverables and support services to federal clients.
- Provide leadership to the team in collaborating with cross-functional teams.
- Establish and maintain quality control processes for all work products produced by the team.
- Develop innovative methods and approaches to modernize and improve the effectiveness of products and services within the field.
- Drive initiatives to enhance the expertise of the team in alignment with industry best practices.
- Identify and manage staffing needs across contracts; work with managers to assign individual responsibilities.
- Foster collaboration within the content strategy team and across all practice areas.
- Educate colleagues and client stakeholders on the importance of content strategy and its role within the overall customer experience.
- Provide and support thought leadership surrounding emerging trends and issues.
- Manage individuals and teams, develop relationship-building efforts; lead and mentor junior staff.
Client Delivery 30%:
- Serve as strategic client contact and trusted advisor for select engagements.
- Develop a deep understanding of client information, including business strategy, services, and stakeholders.
- Counsel clients about developments in the public sector and civic engagement.
- Continuously seek ways to improve client service and identify opportunities for expanding client relationships.
- Monitor quality of strategic work products to ensure the team’s deliverables are comprehensive, thoughtful, measurable, and on message.
- Promote best practices and innovative approaches to problem solving within the field.
Business Development 30%:
- Contribute to new business proposals and presentations for federal clients.
- Identify emerging opportunities to increase client value.
- Lead solutioning efforts in response to business proposals.
Thought Leadership 10%:
- Contribute to Bixal’s brand awareness in the market through attending and presenting at conferences.
- Support the team in advancing content strategy through thought leadership initiatives, including Bixal’s Content Strategy DC Meetup group.
- Collaborate with other practice area directors to enhance and educate on problem solving methodologies in the digital space.
Qualifications
- 10+ years of total professional experience
- 3+ experience managing or directing content strategy teams in a cross-functional environment
- Bachelor’s degree in related field. Masters preferred.
- Bilingual – fluent in English and Spanish.
- Experience building and managing high-performing professional services teams.
- Strong leadership skills and an aptitude for making informed decisions and recommendations.
- Proven success in leading teams who work within an Agile framework to execute content strategies for large, complex digital products.
- Proven success in working with Drupal to conduct content inventories and analysis, create content models, and craft content editorial and governance plans.
- Proven success in crafting well-researched and user-centric content, such as transactional and informational website copy, social media posts, blog posts, or articles; turn complex topics into compelling, digestible, and engaging narratives.
- Experience in executing best practices for incorporating data driven insights to optimize content with the ability to interpret and translate data into meaningful insights, strategies, and plans.
- Experience in incorporating cross-functional findings such as user research reports, usability testing outcomes, analytics reports, and technical and business requirements to ensure iterative improvements to content development, content organization and SEO.
- Knowledge of launching and maintaining digital initiatives, such as new or modernized websites running on Drupal.
- Excellent verbal and written communication skills.
- Experience creating a wide variety of deliverables aligned to our client’s strategies and missions.
- Proficiency in translation and cultural adaptation to ensure content resonates with diverse audiences while maintaining brand voice and integrity.
- Experience working with federal government agencies
- Ability to undergo and obtain a Public Trust security clearance
Working Knowledge of
- United States Web Design System (USWDS)
- Government issued Plain Language Guidelines
- Accessibility & Inclusive design
- Optimal Workshop
- Microsoft & Google Suite
- Microsoft Teams & Slack
- Figma & Miro
$140,000 – $160,000 a year
Perks & benefits:
- Competitive base salary
- Flex hours
- Work from home flexibility
- 401K with matching incentive
- Parental Leave
- Medical/dental/vision benefits
- Flex Spending Account
- Company provided short-term disability
- Company provided life insurance
- Commuter benefits
- Generous PTO
- 11 Paid holidays
- Professional development opportunities
- New Business Incentive Bonus
Please note that candidates selected may undergo a background investigation and, if applicable, meet eligibility requirements for suitability.