The Geo Strategy team performs advanced business analytics to inform product, customer, and geo-level strategy. This is a new function at Kraken, tasked with better understanding our customer journey and lifecycle, transactional patterns, multi-product usage, buyer funnel, and retention/engagement attributes. The goal is to leverage advanced analytics to define geo-specific strategies. We are seeking an experienced analyst with a highly technical background for the Geo Intelligence portion of this function.
The Opportunity:
- Perform portfolio analytics across all Kraken customers and their entire history of transactions. This includes defining hypotheses with business partners, identifying patterns and behaviors, recognizing opportunities, and pitching recommended profit-maximizing initiatives
- Perform advanced segmentation to arrive at optimal business strategies – this includes segmentation by behavior, preferences, etc and can be outputted into a product or geography specific strategy
- Build advanced country level and portfolio level dashboards; these are likely to be 30+ pages but summarized for various executive stakeholders
- Participate in Test/Learn/Adapt initiatives and lead data workstreams in these experiments
- Present findings to executive audiences through complex reports and oral presentations
- Scale analytics capabilities so a team of other analysts and strategists can leverage data and analysis can be repeated in regular intervals
- Grow the capability based on outcome; the objective for portfolio analytics is $1M in revenue opportunity proposed per week and additional revenue opportunities by geo
Skills You Should HODL:
- 4+ years of direct experience in a data science discipline with expert level analytics experience at a large financial services institution
- Advanced data toolkit – at minimum is expert level at SQL, Python, and Tableau
- Advanced crypto knowledge including how crypto products work, crypto revenue models, and industry differences within a global customer base
- Capability to query and analyze tens of millions of records, finding patterns and answering complex business questions via advanced analytical and statistical techniques
- Utilize data to build highly dynamic data models, with multiples scenario and assumption-based simulation views
- Advanced segmentation capability using multivariate behavioral analysis
- Experience working with multiple blockchains to source on-chain data and discover patterns and analysis
- Strong experience in portfolio analytics; ability to find business opportunity across multi-year transactional data for millions of clients, across 10+ products, and in context of dozens of other business variables impacting performance
- Capability to lead a growing team and turn highly technical data findings into management business proposals
- Experience working with and communicating findings to various other functions including product management and engineering, marketing, sales, and geo operations