We’re an international group of makers, builders and doers who still believe in the original promise of the internet — a place to find purpose and happiness and freedom. The Communications Team sits within Marketing, and builds compelling, needle-moving narratives and campaigns, social media and other creative assets for our core brands: Mozilla, Firefox and more to come. We’re the ambassadors of these brands — and all of them are on the precipice of change. Our Communications team has insight into all of the business strategies and initiatives at Mozilla and its different products. It’s a dynamic and exciting team that helps to craft public perception of issues like online privacy and responsible tech and make those topics relevant and accessible to our audiences through creative storytelling and innovative initiatives. This position is for a 12-month fixed term contract with Mozilla.
The Role
Mozilla is looking for a PR Manager (agency level equivalent) to join our Communications team and help us drive storytelling to reach target audiences in key European markets, with a specific focus on Germany. In this role, you will support the development of our consumer/lifestyle PR strategy and be responsible for its implementation, as well as develop compelling media stories and relationships to relevant media outlets. Working under the Head of Communications for Europe, you will work closely with the European and Global Comms team to cut through the noise in mainstream media and create opportunities to creatively position our brands and initiatives. The ideal candidate has a passion for storytelling and is able to distill creative ideas and complex stories into compelling narratives. A robust understanding of the media landscape in Germany is essential.Responsibilities
- Drive implementation of our European communications strategy with significant focus on the German market, as well as consumer and lifestyle media
- Proactively develop ideas and opportunities for creative storytelling and support the press office team with incoming media inquiries
- Establish and nurture relationships with relevant media outlets and journalists
- Collaborate with the wider Marketing/Communications team to identify trends and possible proactive pitches and predict reactive statements as needed
- Coordinate organization and updating of press materials, statements/FAQs etc to team and spokespeople, as well support with development of messaging
- Support event planning and execution in Germany
- Help to maintain our communications calendar and proactively identify relevant events and moments in time we can drive proactive storytelling around
- Drive reporting and measurement for PR activities, including tracking media opportunities and compiling internal reports that showcase our communications work
Your Professional Profile
- 3-5 years of proven professional experience in communications and media relations
- Excellent writing, organizational and communications skills
- Prior experience in creative storytelling, media relations and development/implementation of integrated communication campaigns
- Self-starter with solid understanding of the media landscape and what makes a good story
- Strong understanding of marketing and communications strategies and channels
- Experience in consumer and lifestyle driven campaigning is a plus
- Prior experience in journalism or PR agency / in-house communications experience is a plus
- Official working language is Native / professional proficiency of German is required
Benefits:
- Opportunity to make a meaningful impact by contributing to Mozilla’s mission-driven
- Exposure to a diverse and inclusive global community of internet advocates and supporters.
- Mentorship and professional development opportunities to grow your skills and advance your career.
- Flexible work environment with options for remote work and flexible