As an early member of the team, you’ll play a huge role in shaping our culture, our process, and the future of Makeship. Every day, you’ll collaborate learn more about the content creation space, and watch your work make an impact (on the company and their community!).
We want this to be the best work experience of your life, so we’ll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag.
What We Are Looking For
The Social Media Manager (Contract -13 months) is pivotal in scaling Makeship’s online presence to new heights, with a significant positive impact on our business goals. We are looking for a visionary leader who thrives in a hands-on environment, combining strategic oversight with active involvement in day-to-day operations. As Social Media Manager, you’ll be the driving force behind Makeship’s social media strategy, content creation, and community management efforts. This role reports to the Director of Marketing.
Your Key Responsibilities
- Develop and Lead Social Media Strategy: Execute and iterate on (as necessary) our comprehensive social media strategy in a way that aligns with Makeship’s overall marketing goals and drives brand awareness, engagement, and community growth across all platforms.
- Oversee Content Creation and Ideation: Actively lead and participate in the content creation process, collaborating with internal teams and external partners to produce high-quality written and visual content (photo, video, etc.) that enhances Makeship’s brand voice and visibility.
- Drive Community Management: Oversee engagement across all platforms by monitoring content performance, responding to followers, and fostering a positive, active, and loyal online community that reflects Makeship’s values.
- Empower Team Members: Provide guidance and mentorship to the Social Media team, ensuring alignment on objectives and fostering professional growth.
- Innovate and Optimize Campaigns: Design and execute creative social media campaigns, including giveaways and cross-platform promotions, to maximize impact and achieve KPIs.
- Collaborate Cross-Functionally: Work closely with multiple internal teams as well as our Creator partners to develop strategies that amplify engagement and elevate campaign promotions.
- Monitor and Analyze Performance: Use analytics tools to measure and report on the effectiveness of campaigns, providing actionable insights to continuously refine and improve Makeship’s social media presence.
- Document Best Practices: Develop and maintain comprehensive documentation to guide internal teams and creators in executing successful social media campaigns.
What You Bring
- 5-7 years of experience in social media management, digital content creation, and community building.
- Proven track record of developing and executing successful social media strategies that drive engagement and business growth.
- Extensive experience creating engaging digital and social media content for platforms such as Facebook, Instagram, X, TikTok, and YouTube.
- Expertise in managing and growing online communities on platforms like Discord, Reddit, Twitch, and others.
- Strong knowledge of current social media trends, memes, and content creators, with a focus on gaming, arts, and animation.
- Deep understanding of the Social Media and Creator Economy landscape, including opportunities, challenges, and emerging trends.
- Exceptional communication skills, both written and verbal, with the ability to represent the brand live on camera and in written copy.
- Proficiency in using social media analytics tools (e.g., Sprout Social) to measure performance and inform strategy.
- A degree in Marketing, Communications, or a closely related field.
Bonus
- Experience with content creation applications including Adobe Creative Cloud and Canva
- Experience managing an online community within platforms such as Discord, Reddit, Twitch, etc.
- Experience with Social Listening tools
- Certifications in Social Media Marketing.
Benefits & Perks
- Work remotely anywhere in Canada and/or access any of our hubs
- Health and dental benefits from day 1
- 4 weeks of paid vacation (including paid time off on your birthday)
- Additional 1 week of paid time off during the holidays
- Monthly phone allowance
- $400 home office setup allowance
- RRSP Matching Program
- Pregnancy and Parental Leave Top-up Program
- Education Assistance Program
- Employee Referral Program
Salary Band: $80-92K CAD per annum. Individual salaries will be dependent on unique skills, experience and qualifications.
At Makeship we are committed to fostering an environment that welcomes people of all backgrounds, experiences, and identities. We are passionate about building an equitable and inclusive culture for our unique and diverse team of employees which makes us Makeship. As an equal opportunity employer, we value and embrace everyone’s opinions and differences, and actively seek new Makeshippers who will work respectfully with our team, propelling our company and the community forward. If there are any accommodations we can provide to make your interview experience more accessible and inclusive, please let us know in your application.