We are seeking an Advertising Operations Manager to lead the execution, optimization, and strategic improvement of digital advertising campaigns across multiple platforms. This position will focus on driving business process improvements within the advertising operations function, with a strong emphasis on operational efficiency, data-driven decision making, and cross-functional collaboration. The ideal candidate will possess a blend of strategic leadership, analytical expertise, and the ability to manage complex workflows while ensuring high performance in digital advertising campaigns.
As part of the HTS Media Services Team, you will not only oversee the operational aspects of campaigns but also lead initiatives to optimize processes, ensure smooth cross-team collaboration, and leverage data to continuously improve campaign outcomes.
This role is critical in shaping the future of advertising operations and supporting the growth of the business.
What would your day-to-day look like:
- Campaign Strategy & Execution: Lead the setup, execution, and optimization of digital advertising campaigns across multiple platforms. Ensure campaign objectives are met, monitor performance in real-time, and make adjustments to drive results.
- Business Process Improvement: Identify opportunities to streamline workflows, reduce inefficiencies, and enhance campaign delivery. Lead initiatives to implement new tools, processes, and best practices to optimize operations and increase scalability.
- Data-Driven Decision Making: Analyze campaign data to uncover insights, identify trends, and provide actionable recommendations to improve client outcomes and campaign performance. Lead the development of reporting frameworks that empower stakeholders with data-driven insights.
- Cross-Functional Collaboration: Work closely with Business Development, Product, Engineering, and Finance teams to resolve operational issues, improve communication, and ensure campaigns are delivered on time and to specification. Be the key liaison between operational teams and other departments.
- Optimization & Reporting: Lead the creation of performance reports, communicate key findings to clients and internal stakeholders, and suggest optimizations that improve ROI and meet business goals.
- Leadership & Mentorship: Provide guidance and mentorship to junior team members, fostering a culture of collaboration, continuous improvement, and operational excellence.
- Billing & Compliance: Ensure accuracy in campaign invoicing and work with Finance to resolve discrepancies. Monitor financial performance, ensuring campaigns are delivered within budget and meet revenue targets.
An ideal candidate has:
- Experience: At least 3 years of experience in digital advertising, advertising operations, or a related field, with a focus on optimizing business processes and leading operational improvements.
- Analytical Expertise: Strong ability to analyze large datasets, identify trends, and provide actionable insights to optimize campaign performance. Advanced proficiency in tools like Excel, Google Analytics, and Looker Studio.
- Process Improvement Mindset: Proven track record of identifying and implementing process improvements that drive operational efficiency and scalability. Experience with process mapping, automation, or tool integration is a plus.
- Leadership Skills: Demonstrated ability to lead cross-functional teams, manage multiple stakeholders, and mentor junior team members. Strong communication skills with the ability to influence stakeholders and drive change.
- Technical Proficiency: Advanced understanding of digital advertising platforms (Google Ads, Facebook Ads, etc.), as well as analytics tools and reporting platforms (Google Analytics, Looker Studio, etc.). Familiarity with ad tech solutions is a plus.
- Attention to Detail & Organizational Skills: Ability to manage complex campaigns, ensure precision in execution, and maintain focus on long-term improvements while handling day-to-day operations.
- Problem-Solving & Innovation: Strong critical thinking skills with the ability to troubleshoot issues, find creative solutions, and drive innovation within the advertising operations function.
- Industry Experience: Experience in the travel, hospitality, or media publishing industries is a plus, but not required.
- Self-Starter & Team Player: Ability to independently drive initiatives, take ownership of strategic projects, and collaborate effectively across teams.
Perks and benefits of working with us:
- Well-funded and proven startup with large ambitions, competitive salary and upsides of pre-IPO equity packages.
- Hopper covers 100% of the premiums for group insurance plan.
- Hopper offers life, short term and long term disability coverage.
- HSA that covers eligible medical and dental expenses.
- All employees and dependents have access to Dialogue’s telemedicine services, anytime, anywhere.
- All employees have access to an RRSP plan with automatic pre-tax withdrawals per pay.
- Please ask us about our very generous parental leave, much above industry standards!.
- Unlimited PTO.
- Carrot Cash travel stipend.
- Access to co-working space on demand through FlexDesk AND Work-from-home stipend.
- Entrepreneurial culture where pushing limits and taking risks is everyday business.
- Open communication with management and company leadership.
- Small, dynamic teams = massive impact.
The yearly base compensation for this position ranges from 100 000$ to 130 000$ CAD. Base salary will be determined by candidates’ relevant qualifications, knowledge, skills and work experience.
Total compensation will include a solid base salary and will also include equity (options / RSUs), potentially a sign-on bonus and other potential incentives as per the “perks and benefits” section.