We’re seeking a chronically online, crypto-native Social Media Manager to join the Kraken Social team, working on all things social across our Kraken channels. At Kraken, it is essential to understand the brand ethos, mission and the community we serve – social is at the forefront of this. Social media marketing in the crypto space is different from other industries. Crypto-natives, like you, speak a different language. If you don’t know what HODL, WAGMI, REKT and Sats are, and if you don’t love creating endless memes, then this role may not be aligned with your ambitions.
We’re looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products alongside creating partnership content that cuts through the noise and grabs attention. This role requires strong content creation skills with an analytical mindset, being a self-starter.
The opportunity
- Produce top-tier, engaging content optimized for X, Instagram, TikTok and YouTube, ensuring maximum impact and platform-native appeal.
- Identify trends and reactive moments on CT and other social channels, be able to react and craft content in a timely manner
- Develop and maintain an always-on content calendar: create posts, obtain approvals, schedule, and monitor performance
- Market a best-in-class product to an audience of over 2M people
- Work closely with product marketing, partnership, comms and other cross-functional teams to coordinate social media efforts with broader campaigns and ensure brand consistency
- Additional duties and responsibilities as assigned
Skills you should HODL
- 7+ years of experience in social and content strategy with an emphasis on brand, experiential, and highly collaborative, fast paced brand marketing activations and partnerships
- Deep understanding of the crypto industry & knowledge of personal financial management
- Strong writing, editing, and communication skills.
- Creative and detail-oriented, with the ability to produce visually appealing content – whether it be briefing the design team or being scrappy on CapCut
- In-depth knowledge of social media platforms (X, Instagram, LinkedIn, TikTok, etc.) and social media management tools (Sprinklr, Sprout Social, etc.)
- Experience in managing social agency, creative agency, creator agencies and other external production partners
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Compensation
- $110K – $176K
This is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).
The compensation range provided is influenced by various factors and represents the initial target range. Our salary offerings are dynamic and we strive to ensure that our base salary and total compensation package aligns and recognizes the top talent we aim to attract and retain. The compensation package of the successful candidate is based on various factors such as their skillset, experience, and job scope.