We are seeking a dynamic Senior Digital Acquisition Strategist to join our global digital marketing team. This pivotal person will drive the global end-to-end digital marketing strategy and execution for our highest priority programs, creating effective persona-based user journeys and an exceptional digital experience.
As a Senior Digital Acquisition Strategist, you will play a critical role in connecting the dots across teams, synthesizing global perspectives, and leading execution for key B2B persona programs. This role is instrumental in managing the strategic planning, execution, and reporting across all digital marketing channels and ensuring a unified site and content experience. The digital marketing strategist will act in a product manager capacity for their dedicated program focus – responsible for the plan that spans across all owned and paid digital channels and connects to the overall integrated marketing program and content strategy. They will also focus on identifying our strengths and weaknesses, evaluating operational effectiveness, and uncovering opportunities for improvement.
The ideal candidate possesses extensive experience in digital planning and strategy, adept stakeholder management skills, and proficiency in media execution. We are seeking a passionate individual who embodies the qualities of a strategic thinker and a hands-on implementer. A proven track record of pushing the boundaries to drive innovation that generates positive business impact is highly desirable. Additionally, candidates should be well-versed in media and digital experience, with familiarity in at least two or more areas within the digital advertising landscape (display programmatic, SEM, SEO, paid social, analytics and attribution).
Key Responsibilities:
- Strategic Planning & Execution
- Partner with the Integrated Marketing Program Director and Content Strategy lead to translate into a highly-effective digital strategy that interlinks with regional digital planning and execution teams to drive marketing outcomes
- Leverage experience with persona development, buying groups, customer journeys, and the CXO audience to tailor strategies that resonate with key target audiences.
- Define and champion a unified digital experience vision, ensuring all program and campaign touchpoints are engaging, consistent, and customer centric.
- Leverage data and user journey mapping to refine digital ecosystems, ensuring continuous improvement in engagement and conversion.
- Adeptly manage adjustments in program scopes and schedules and spearhead the evaluation of their impacts on broader strategic initiatives.
- Provide thought leadership on platform selection, media mix optimization, and creative approaches to boost campaign performance.
- End-to-End Digital Campaign Management
- Drive the strategy for integrated full funnel digital user journeys for the best-in-class execution from campaigns to website experience in service of the overall program’s strategy and objectives.
- Consult with respective channel leads, events partners, and regional liaisons on the paid, owned and earned channel strategy.
- Own the end-to-end paid and organic digital marketing strategy outcomes across Paid Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc.
- Oversee campaign planning, execution, optimization, and reporting, ensuring alignment between digital strategy and business objectives.
- Partner with regional planners and Ad Ops to implement best practices, drive continuous optimization, and ensure unified tracking across regions.
- Reporting & Stakeholder Management
- Maintain continuous alignment with key stakeholders, including integrated marketing, digital marketing teams, product marketing, field marketing, brand marketing, and operations, through proactive and effective communication.
- Oversee the integration and connectivity of various digital marketing campaigns, ensuring data consistency and accuracy across platforms. Develop and maintain robust reporting frameworks to track campaign performance and provide actionable insights.
- Assess organizational performance and implement processes to enhance effectiveness. Develop plans to improve overall operational efficiency and optimization.
- Develop and deliver regular health check-ins, monthly summaries, and QBRs for marketing stakeholders.
Qualifications
Core Requirements
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
- 8+ years in strategic B2B digital marketing campaign management and program management
- Experience with digital media platforms across Paid Social, Content Syndication, Programmatic, Video, Email, SEM etc.
- Track record running large scale, full funnel integrated digital advertising campaigns.
- Experience with landing page optimizations for paid campaigns as part of the overall end to end digital user journey, with basic understanding of UX elements and experience that impacts users from different channels.
- Previous management of complex client/stakeholder relationships.
- Experience in analyzing multi-platform data insights across web analytics suites such as Google Analytics or Adobe Analytics
- Strong critical thinking and analytical skills, self-starter, curious
- Outstanding interpersonal skills and relationship builder, as this role requires ability to connect with other partners across the organization to ensure omnichannel planning
- Detail-oriented with strong organizational and project management skills
Preferred Qualifications
- A/B Testing experience
- Preferred experience with web experience, website journeys and SEO.
- Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, The Trade Desk, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus.
- Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.