We are looking for a skilled Digital Copywriter with B2B experience to create compelling, engaging, and high-converting content across digital platforms. This role is perfect for a detail-oriented writer who can craft messaging that resonates with B2B audiences, supports marketing campaigns, and aligns with brand voice and business objectives.
Responsibilities:
- Develop and refine digital copy for web pages, blogs, email campaigns, landing pages, social media, digital brochures, and sales sheets.
- Create engaging and informative B2B marketing content that aligns with customer pain points and business goals.
- Write and optimize SEO-driven content to improve search rankings and web traffic.
- Develop compelling call-to-action (CTA) messaging to drive conversions.
- Assist in content strategy development, ensuring consistency across all digital touchpoints.
- Collaborate with marketing, design, and product teams to create content that supports campaigns and product launches.
- Adapt tone and messaging for different audience segments and digital channels.
- Stay up to date on B2B marketing trends, SEO best practices, and industry-specific topics.
Qualifications:
- 2+ years of digital copywriting experience (preferably in a B2B environment).
- Strong portfolio showcasing B2B marketing content, including web pages, blogs, email marketing, and sales collateral.
- Experience with SEO writing, keyword research, and content optimization.
- Ability to write for multiple formats, including long-form content, short-form ad copy, and product descriptions.
- Knowledge of content marketing strategies, customer journey mapping, and lead generation tactics.
- Experience working with CMS platforms, email marketing tools, and analytics software is a plus.
- Strong understanding of brand voice and messaging consistency.
- Excellent attention to detail, editing, and proofreading skills.
Preferred Experience:
- Industry experience in industrial, manufacturing b2b.
- Familiarity with marketing automation tools (Marketo, HubSpot, Pardot, etc.).
- Experience writing scripts for podcasts, webinars, or video content is a plus.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.