The Dropbox Marketing Team shows the world how Dropbox makes work better. We’re storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you’re excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.
Role Description
As the Virtual Events Marketing Manager, you’ll be able to build new global programs from the ground up. Your main role will be to create the strategy, implementation, and optimization of a new webinar and virtual events program to drive demand, reach, and engagement within our target accounts. You will work cross-functionally with marketing, sales, product marketing, and customer success to create impactful webinar experience. These experiences will align with the Dropbox brand and visual design guidelines and drive measurable impact to the business. This is a high-impact and visible role for a creative and data-driven marketing with expertise in digital event management.
Responsibilities
- Design and execute a comprehensive virtual events strategy to support demand generation and engagement goals within target accounts
- Build a new webinar and virtual events program that includes the planning, production and execution of webinars
- Create an editorial calendar in partnership with Campaign and Content Strategy teams that encompasses thought leadership, demand generation, and account engagement topics
- Coordinate logistics, technology, and production, ensuring seamless execution and high-quality attendee experiences
- Develop pre-event and post-event strategies to maximize registration, attendance, and engagement
- Track and analyze webinar performance and make recommendations to increase attendance, reach, and conversion
- Manage external vendors and platforms, negotiating contracts and ensuring budget alignment
- Partner with the Content Strategy & Ops team to build the promotional materials, landing pages, and other assets to drive attendance
Requirements
- 6-9 years experience in marketing within a B2B SaaS based technology company—with 2+ years experience with a focus on field marketing and/or webinar and virtual events
- Experience building global programs from the ground up within an organization
- Experience working cross-functionally to build the business requirements for new webinar platforms and/or marketing processes.
- Knowledge of B2B lead flow process and the ability to partner across Marketing Ops, Funnel Ops, and Sales
- Data-driven marketing with experience reviewing performance to share insights and recommendations for program optimization
- Excellent communication, storytelling, and presentation skills, with the ability to simplify complex solutions
Preferred Qualifications
- Extensive experience in marketing SaaS productivity or related categories, with a strong understanding of sales-assisted and product-led growth models
- Experience in building and scaling virtual marketing programs from the ground up
- Experience or in partnering with third-party vendors and analysts to expand reach to new audiences
Compensation
Canada Pay Range $104,600—$141,500 CAD
The range listed above is the expected annual salary/OTE for this role, subject to change.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
- Competitive medical, dental and vision coverage*
- Retirement savings through a defined contribution pension or savings plan**
- Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh
- Income Protection Plans: Life and disability insurance*
- Business Travel Protection: Travel medical and accident insurance*
- Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
- Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
- Mental health and wellness benefits
Additional benefits details are available upon request.
*Where group plans are not available, allowances may be provided
**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.