We are seeking a dynamic and strategic Digital Strategist to lead clients through the design, implementation, and adoption of agile marketing operating models. This role is pivotal in enabling marketing organizations to unlock growth, improve performance, and accelerate digital transformation by applying agile principles to organizational structures, ways of working, and capability building.
*This role can be located almost anywhere in the U.S.
Key Responsibilities:
Agile Marketing Transformation: Design and implement agile operating models tailored to marketing organizations, focusing on breaking down silos, improving collaboration, and fostering test-and-scale cultures.
Client Advisory & Strategy Development: Partner with CMOs and marketing leadership to co-create holistic and scalable marketing operating model frameworks.
Capability Building & Training: Facilitate training and capability-building workshops to embed agile marketing practices, analytics-based planning processes, and decision-making models.
Cross-functional Collaboration Enablement: Enable the setup of cross-functional, co-located (or virtually integrated) agile teams by aligning structures, governance, and performance incentives.
Technology & Martech Integration: Guide marketing teams on martech stack optimization, data integration, and AI/gen AI enablement to support personalization, automation, and customer journey mapping.
Performance & Measurement: Establish KPIs and guardrails for marketing performance and dynamically adjust client operating models based on data and performance insights.
Change Management: Lead organizations through cultural transformation, fostering agility, ownership, and innovation mindsets.
Skills and Qualifications:
- Bachelor’s or Master’s degree in business administration, organizational design, or related disciplines. MBA preferred.
- 5+ years of experience in management consulting, marketing strategy, or organizational transformation.
- Expertise in designing and delivering large-scale transformation programs, including technology integration and business process optimization.
- Deep understanding of agile principles and how they apply in a marketing context.
- Proven experience in designing and deploying marketing operating models.
- Familiarity with marketing technology ecosystems (CRM, DMPs, CDPs, content platforms).
- Strong workshop facilitation and client relationship management skills.
- Strategic thinker with an analytical and entrepreneurial mindset.
- Excellent communication and storytelling abilities.
- Proven track record in leading client engagements, managing cross-functional teams, and driving complex change initiatives.
- Exceptional communication and presentation skills, capable of engaging both C-suite executives and broader client teams.
- Proficiency in MS Excel, PowerPoint, and tools like MS Project and Visio.
- Collaborative, inclusive team player with strong mentoring and leadership capabilities.
- Flexibility to manage multiple deadlines and adapt to evolving client needs.
Preferred Qualifications:
- Exposure to Adobe marketing technologies.