We’re seeking a skilled customer storyteller to help us showcase how our customers achieve success with our products and the real impacts they’re having in the world. You’ll work cross-functionally to develop compelling customer narratives, produce customer-focused multimedia projects, and bring the voice of the customer into campaigns and initiatives across Marketing. *Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, and Column N.A., Members FDIC.
Here are some things you’ll do on the job
- Partner with Relationship Management,Sales, and others to identify and cultivate relationships with customers who align with GTM priorities.
- Drive the creation of thoughtful and dynamic case studies, blog posts, and video testimonials that bring customer stories to life across multiple channels in both substantial and subtle ways.
- Collaborate with our Organic and Paid Social teams to build social storytelling that heroes the customer, such as UGC, video programs, and more.
- Work across Marketing to develop interesting and strategic campaigns that leverage customer advocacy to demonstrate product value and/or enhance market credibility.
- Establish and maintain efficient processes for continuously sourcing, producing, and promoting customer stories that align with our broader objectives.
You should have
- 7+ years of B2B marketing experience combining storytelling + customer focus (e.g., content marketing, storytelling, customer marketing, advocacy programs, etc.)
- Strong interviewing and research skills with a penchant for extracting meaningful insights and crafting them into (even more) meaningful narratives
- Well-honed project management skills and a bias toward action, with a track record of driving efficient, high-impact projects and programs from concept to completion
- A heartful but data-driven approach to measuring and analyzing content and campaign performance to optimize impact and understand effectiveness
- Top-notch written and verbal communication skills with meticulous attention to detail
- A natural curiosity about customers’ challenges and achievements, and an ability to identify engaging — and sometimes unexpected — angles that resonate with target audiences
- Creative vision for turning customer successes into high-impact marketing assets
- Empathy, exceptional judgment, and strong interpersonal skills to build trust with customers and internal stakeholders
- No fear of ambiguity, building into the unknown, or figuring out how to drive something new forward.
Preferred Qualifications
- Experience with video production and multimedia storytelling
- Familiarity with marketing automation platforms and content management systems
- Portfolio demonstrating previous success story campaigns or customer marketing initiatives
- US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $153,800-192,300
- US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $138,500-173,100
- Canadian employees (any location): CAD $145,400-163,500