The Senior Segment Marketing Manager will lead the strategy, execution, and optimization of integrated marketing campaigns for Granicus’ Government Experience Cloud, targeting key North American local government segments. You will be responsible for turning strategy into action, delivering the right message to the right stakeholders, and driving pipeline and bookings targets through close collaboration with sales, product marketing, content, digital, operations, and design teams.
You will own the success of our demand-generation efforts including planning and executing live events, webinars, digital marketing, paid media programs, association sponsorships, and Account-Based Marketing (ABM) campaigns.
A successful candidate will have deep expertise in business-to-government marketing, strong leadership and collaboration skills, and the ability to analyze and implement data-driven insights into campaign strategies that drive revenue growth.
Responsibilities
- Own the creation, execution, and optimization of multi-channel marketing strategies for local government markets, aligning with business goals and budget requirements.
- Develop and lead targeted programs and campaigns across various channels, including events, webinars, email nurtures, digital, and paid media partnership to meet marketing-originated pipeline and bookings targets.
- Collaborate with sales and marketing leadership (VP and director level) as well as cross-functional teams (sales, business development, customer success) to ensure alignment and maximize campaign impact.
- Serve as the primary point of contact for paid media partnersand channel partners, managing relationships and negotiating terms to maximize third-party marketing ROI.
- Continuously monitor market trends and customer needs to refine and optimize campaign strategies
- Oversee ABM strategies and program-based campaign planning to target high-value accounts within local government sectors.
- Regularly report program performance metrics to executive, sales, and marketing team leadership, focusing on marketing contribution and return on marketing investment.
Qualifications
- 8+ years of marketing experience, with at least 5 years focused on B2G marketing, preferably to State or Local governments.
- Proven track record in leading successful end-to-end campaigns that drive pipeline growth and revenue.
- Advanced proficiency in marketing tools (Salesforce, Marketo, Google Analytics) for reporting and data-driven decision-making.
- Strong project management skills, capable of prioritizing and executing multiple initiatives in a fast-paced environment.
- Experience managing multi-channel marketing budgets and optimizing investments for maximum return.
- Exceptional communication skills, with the ability to influence internal stakeholders and deliver strategic insights.
- Proven success collaborating with sales and cross-functional teams to drive growth and meet business objectives.
- Entrepreneurial self-starter who can work independently in a remote work environment with limited oversight.
Potential base salary. Does not include bonus OR commission and benefits.
COMPENSATION RANGE: $100,000-$125,000 USD
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!
Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company’s information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
The Team
We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture
- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
- a part of our journey.
- A few culture highlights include – Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
- sometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- – We bring in special guests from time to time to discuss issues that impact our employee
- population
The Benefits
At Granicus, we offer a competitive benefits package that allows employees to tailor benefits to their needs. Benefits listed below are for employees based in the U.S.
- Flexible Time Off
- Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
- 401(k) plan with matching contribution
- Paid Parental Leave
- Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
- Group legal coverage
- And more!
Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.