PadSplit is hiring a Marketing Automation Specialist to support the execution and optimization of multi-channel communication campaigns that drive user engagement and conversion. This role is essential to maintaining high-performing automation flows and ensuring consistent, data-driven communication across email, SMS, push notifications, and other channels. The ideal candidate is detail-oriented, with a passion for digital marketing and a strong foundation in business, marketing, or engineering. This role requires someone to be analytical, tech-savvy, and eager to troubleshoot and optimize communication campaigns while conducting A/B testing and analyzing performance data. This person thrives in a collaborative environment and is committed to staying ahead of industry trends to drive continuous improvement in multi-channel marketing efforts.
Here’s What You’ll Do Day-To-Day:
- Execute multi-channel campaigns: Executing campaigns across email, SMS, push notifications, and other owned channels to engage users effectively.
- Manage automation flow performance: Monitoring and maintaining automation flows to ensure campaigns are delivered consistently and perform at a high level.
- Conduct A/B testing: Conducting A/B testing and experimentation to identify strategies that optimize user engagement and campaign success.
- Collaborate on campaign content: Collaborating with the creative team to refine content and visuals for multi-channel campaigns.
- Troubleshoot HTML and CSS:Troubleshooting HTML and CSS issues to ensure communications render properly across various devices and platforms.
- Analyze performance data insights: Analyzing performance data and generating insights to enhance the effectiveness of marketing strategies.
Here’s What You’ll Need To Be Successful:
- Proficient in HTML/CSS: Strong proficiency in HTML and CSS, with the ability to troubleshoot and optimize communications.
- Basic programming knowledge: Basic understanding of programming, with Node.js experience being a plus.
- Understand email compatibility: Familiarity with email rendering and cross-platform compatibility to ensure seamless user experiences.
- A/B testing expertise: Experience in A/B testing and the ability to interpret results to drive improvements.
- Detail-oriented: Strong attention to detail, ensuring accuracy and quality in all aspects of marketing execution.
- Prioritization Skills: Ability to manage multiple tasks and deadlines in a fast-paced and dynamic environment.
- Stay updated on trends: Knowledge of multi-channel marketing trends and best practices to stay ahead in a competitive industry.
The Interview Process:
- Your application will be reviewed for possible next steps by the Hiring Manager.
- If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
- If warranted, the next step would be a video interview with our Director of Marketing Automations for forty-five (45) minutes.
- If warranted, the next step would be a video interview with a small panel of key stakeholders for one (1) hour. For this interview, a candidate would execute a live assessment to the panel for discussion.
- If warranted, the final step would be a thirty (30) minute interview with our Head of Marketing.
- If warranted, then we move to offer!