We’re looking for a PLG Growth Marketer to take full ownership of product-led growth initiatives across our self-serve funnel. This is a newly created, high-impact role with clear runway to shape and scale a core growth lever. You’ll be the dedicated PLG lead, responsible for expanding the reach and success of a currently underutilized product segment.
As an individual contributor, you’ll operate independently, leading strategy, execution, and experimentation from end to end. You’ll bring fresh energy to a high-potential growth area within a B2B-focused organization.
This is a unique opportunity to shape how future customers will think about Voice Agents.
Key Responsibilities
As the sole owner of PLG initiatives, you will:
• Drive Growth Through Self-Serve Channels: Design and execute high-performing, scalable campaigns to increase awareness, engagement, and adoption of self-serve product features.
• Own User Onboarding & Activation: Build and optimize onboarding journeys that shorten time-to-value and accelerate user activation.
• Launch & Market Features Creatively: Lead go-to-market strategy for product releases—craft compelling narratives, launch campaigns, and create buzz.
• Foster an Engaged User Community: Build relationships with power users and influencers; create spaces (forums, events, meetups) where community can thrive.
• Be the Voice of the PLG User: Act as an internal advocate for self-serve users—surface insights and feedback to Product, Support, and Leadership.
• Experiment Relentlessly: Run growth experiments across channels and touchpoints with a test-learn-iterate mindset.
• Analyze & Optimize Funnel Performance: Dig into behavioral data, funnel metrics, and retention cohorts to identify opportunities for conversion and expansion.
• Scale Education & Enablement: Create high-impact content like tutorials, help docs, guides, and a self-serve academy to empower product usage.
What We’re Looking For
- Experience
- 3–5+ years in PLG, lifecycle, or growth marketing roles (SaaS preferred, but unconventional backgrounds welcome)
- Proven ability to drive activation, engagement, and self-serve monetization
- Experience working in or alongside B2B organizations
- Skills
- Strong copywriting and product storytelling skills
- Deep understanding of user journeys and product funnels
- Familiarity with behavioral segmentation and growth metrics
- Community-building, networking, and user-led growth tactics
- Ability to work independently, manage priorities, and self-direct
- Mindset
- Hustler energy: not afraid to start from scratch and ship quickly
- Bias for action and creative experimentation
- Comfortable operating solo in a lean environment
- Strategic thinker who can also execute tactically
- Thrives in full ownership as an individual contributor
- Nice-to-Haves
- Experience integrating PLG motion into B2B sales environments
- Past success with influencer or community-led marketing
Why Join Us
- Step into a new, high-priority role with full autonomy
- Own and shape a growth lever that’s ready for lift-off
- Work hybrid in. our Berlin office with flexible hours and startup energy
- Make an outsized impact as a one-person PLG engine