The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.Marketing Insights Researcher Responsibilities
- Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
- Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
- Translate research findings into actionable insights with clear recommendations
- producing highly effective communication that motivates people to apply learnings in marketing and across the organization
Minimum Qualifications
- Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
- Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
- Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments
Preferred Qualifications
- Experience in brand building and brand strategy development
- 12+ years of research experience
- Experience in the technology space
- Experience collaborating proactively and effectively with a broad variety of partners
- Experience with hardware, consumer packaged goods, or other physical products
- Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
- Experience thinking holistically/creatively in addition to technically/analytically
For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$160,000/year to $219,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.