Company Description
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.
Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Job Description
Forbes Advisor is looking for a Paid Search Campaign manager to join the Forbes Advisor Performance Marketing team, focusing on supporting Forbes’ FinServ (Financial Services) vertical. Proven account management is essential to be successful in this role. If you’re looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.
Reporting to the Head of SEM, this role will support and drive Forbes Advisor’s performance marketing efforts across paid search. The ideal candidate brings strong SEM expertise, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward. They are detail-oriented, action-driven, and eager to personally contribute to the success and growth of our paid search programs.
Responsibilities:
Performance
Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
Generate innovative ideas to challenge and reshape existing best practices.
Stay up to date with search engine updates and PPC industry trends.
Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.
Capability
Lead key category accounts with full ownership
Strategically scale performance marketing initiatives
Full responsibility for growing own verticals
Initiating and owning high impact projects across owned categories
Deliver clear, data-driven insights and recommendations
Experiment with and refine new campaign techniques
Leading by example where appropriate.
Determining the mix between short-term commercial BAU and long-term capability development (e.g., roadmap/testing)
Professional Competencies
Passion for Search and digital marketing.
Highly motivated individual with a proven track record for exceeding expectations.
Outstanding ability to think creatively and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
High levels of autonomy and self-motivation
Excellent analytical, organizational, project management, and time management skills
Deep expertise in Google Ads
Proven track record of strategic growth and optimizations
High-quality client communication and storytelling
Cross-functional collaboration skills
Fail Fast or double down approach
Requirements:
Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads.
In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
Experience managing large-scale PPC accounts.
Strong analytical skills and proficiency in data analysis tools.
Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
Experience using external competitive research tools such as SEMrush, Adthena, or similar.
Highly motivated with a proven track record of exceeding expectations.
Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
Enjoys working in a collaborative team environment and supporting the business in achieving goals.
Proficient in Excel.
Bachelor’s Degree is required.
Additional Information
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
#LI-REMOTE #LI-NM1