You. Better. With Alan.
Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.
Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.
By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.
We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.
How we work: our Leadership Principles
Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission’s success above all else.
Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.
Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.
Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.
⭐ Context ⭐
Alan is entering a new phase of growth. With more than 1 million members, +45% year-over-year growth on our self-serve acquisition, we are looking to scale our acquisition efforts in 2026 by bringing in a dedicated copywriting expert to accelerate our growth.
SEO and new fields such as GEO (Generative Engine Optimization – optimizing Alan’s visibility in AI search tools like ChatGPT, Perplexity, etc …) are gaining serious momentum at Alan. We’re seeing an increase in organic sessions as well as capturing early signals and conversions from LLMs. To turn SEO/GEO into scalable, top-tier acquisition levers for Alan, we need to professionalize our content engine and scale production across France, Belgium, Spain, and Canada. Our goal is to establish structured processes, strategic frameworks, smooth production cadences to be able to consistently drive leads and conversions across all markets.
You’ll join Alan’s Growth team to create content at volume, build scalable multi-markets processes, and balance brand with performance. You’ll shape Alan’s organic growth trajectory as we scale across Europe and beyond.
⭐ Your Mission ⭐
Build and scale the content engine that will make organic search Alan’s #1 acquisition channel across France, Belgium, Spain, and Canada.
You’ll work as a duo with our GEO/SEO Growth Marketer and partner with our Growth team to turn content into traffic growth and business impact.
This role combines two core elements: writing content our members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi-market processes, repeatable frameworks) across four markets with different regulations and cultural contexts. You’ll also become the guardian of Alan’s tone of voice, ensuring brand consistency as we scale.
Key missions include:
Accelerating content production
Own and execute Alan’s content calendar across formats: blog posts, in-depth guides, landing pages
Cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity
Ship high-quality work at pace while maintaining Alan’s distinctive brand voice
Drive measurable business impact through strategic content
Create content that generates awareness (brand & non-brand traffic), conversions, and positions Alan as a category leader in health insurance
Ensure brand coherence as we scale from content execution to strategic narrative ownership
Expand and localize content across markets
Adapt Alan’s content framework for Spain, Belgium, and Canada – respecting local regulations, cultural nuances, and member expectations
Build repeatable localization processes (avoiding bottlenecks and quality loss)
Work with local market teams to ensure content is accurate, compliant, and actually resonates
Leverage AI to work smarter
Build custom AI agents to automate research, drafts, and optimization
Optimize for AI search (ChatGPT, Perplexity), not just Google
Test workflows that let you deliver quality content consistently
⭐ What makes this role exciting ⭐
Shape the future of organic growth at Alan: You’ll arrive at the perfect moment as we shift from reactive execution to proactive, data-driven content strategy
Work at the intersection of content, AI, and health innovation: This role will evolve rapidly with the generative AI landscape. You’ll experiment with cutting-edge tools and help define what AI-assisted content production looks like at scale
Multi-market impact from day one: Your work will directly influence Alan’s expansion across France, Belgium, Spain, and Canada, with millions of potential members
Join a fast-growing team: You’ll join a multidisciplinary crew and regularly work with Marketers, Designers, Engineers
High autonomy and ownership: We’re looking for someone who can build systems, make strategic decisions, and execute without hand-holding
Mission-driven impact: Your content will help people understand and access better health insurance, contributing to Alan’s vision of helping everyone live in good health to 100
Level up your skills: Get trained on AI agent creation (Dust workflows) and SEO automation (Semrush reporting for keyword monitoring) to become an AI-native content operator
⭐ If you have some of the following, you may be a great fit ⭐
Experience & Skills:
2-3 years of content/copywriting experience, with at least 1-2 years in high-growth tech or scale-up environment where you had to do more with less
Exceptional writing craft: You can write compelling, clear copy across formats (blogs, guides, landing pages)
SEO fundamentals: You understand how content drives business outcomes and are comfortable with keyword research, semantic analysis, and content optimization tools (SEMrush, Google Search Console, CMS, etc.)
Track record of measurable impact: You’ve owned a content channel (blog, content hub) and can show measurable results
Experience balancing brand and performance: You understand that content can drive both awareness and conversions, and you know how to navigate the tension between storytelling and optimization
Operational excellence at pace: You can create content at volume without sacrificing quality, and you’ve built or improved content workflows
Data-informed mindset: You analyze performance metrics and iterate based on insights, not gut feelings
Curiosity about AI/GEO: You’re genuinely excited about how LLMs (ChatGPT, Perplexity, etc.) are changing content discovery, and you want to experiment with AI-powered workflows
Languages: Fluent in French and English (mandatory)
For this role we’re looking for a B level on our grid.
Nice-to-Have:
Multi-market/localization experience in European scale-ups
Spanish or Dutch proficiency
Experience in regulated industries (fintech, healthtech, insurtech) where you need to be creative within constraints
Experience working closely with Growth Marketing, Demand Gen, or Product Marketing teams
Previous use of AI agents or content automation tools (Dust, Claude, GPT)
Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus)
⭐ Perks & Benefits ⭐
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
Therefore, we offer:
Fair rewards – Generous equity packages complement your base salary, for permanent contracts only
Flexible Office – Amazing office space at our Paris HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
All the tools you need – Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
Flexible vacation policy and flexible working hours – Organize your time as you wish
Delightful healthcare insurance – Extremely comprehensive health insurance – 100% of the contribution covered by Alan for you and your family, for permanent contracts only
Transport – Country-specific commuter benefits
Learning & Training opportunities – A highly flexible Training policy, free books and budget to attend and speak at conferences if the opportunity arises
Parental leave – Extended parental leave for all new parents, for permanent contracts only
⭐ Important note: we hire people, not roles. ⭐
After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you’d like to grow into in your next position, we encourage you to apply!
Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.
If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We’ll be thrilled to receive your application!
🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.