At Gremlin, our mission is to enable every company to build more reliable software. We dedicate ourselves to building the tools, processes, and reliability signals that allow engineering teams to work proactively, fortifying the digital infrastructure that drives the world forward. We work with enterprises like Target, Twilio and JP Morgan Chase that are building complex, distributed SaaS applications whose success depends on uptime. If paving a new path forward at the leading edge of technology sounds exciting to you, we should talk.
About the role of Growth Marketing Manager, B2B SaaS
We’re looking for an experienced and dynamic Growth Marketer to help drive our growth marketing strategy and execution for Gremlin.
As Gremlin’s Growth Marketing Manager, you’ll own the design, execution and improvement of Gremlin’s campaigns across the entire customer journey, from awareness to retention, utilizing owned, earned and paid digital channels. You’ll play a critical role in advising on Gremlin’s growth marketing strategy and you’ll facilitate the experimentation and improvement of Gremlin’s content and channels.
As Gremlin’s Growth Marketing Manager, you’ll have the opportunity to:
- Drive the conception, execution, and optimization of Gremlin’s growth programs including search, social, influencer and customer marketing
- Nurture and educate leads throughout the buyer journey
- Develop compelling copy for emails, ads, and other written content
- Measure campaign effectiveness and optimize Gremlin’s marketing programs
- Advise on and manage budgets to maximize our efficiency
- Deliver visibility and insights needed to align marketing activities with growth goals
- Continually research, recommend, and evaluate new channels
As Gremlin’s Growth Marketing Manager, you’ll bring:
- A deep understanding of the B2B technology buyer and their journey
- A drive and determination to optimize for value as well as KPIs across owned, earned and paid channels
- A strong understanding and passion for all things marketing
- Excellent communication and collaboration skills
- A willingness to fail-forward, learn and grow
- Previous experience working in a scaling SaaS startup
As Gremlin’s Growth Marketing Manager, you’ve seen success with:
- Owning and running campaign calendars
- Organic and paid social and search marketing
- Lead nurturing and qualification programs
- Marketo and Salesforce campaigns and reporting
- Google Analytics, Search Console, and Tag Manager
*If you don’t think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box—we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.*
About Gremlin:
Gremlin is a team of industry veterans and people eager to learn from one another. We set the standard for reliability and equip leading organizations with the mindset and expertise needed to drive reliability improvements that move the world forward. We’re backed by top-tier investors Index Ventures, Amplify Partners, and Redpoint Ventures. Our customers love us, and we’re thrilled to be a partner in their success.
What Do We Care About:
- We Care about our People
People are our critical differentiators. The company strives to treat our people with respect, empathy, and dignity. We expect that our people will treat each other similarly. In both cases, we will assume good intent. All are welcome at Gremlin. We know our differences make us stronger and that our best ideas and contributions can come from anyone at any level. - We Care about Collaboration
Gremlin is strongest when we come together as one team with shared goals. Be the glue, not the glitter. But as a remote company, teamwork and collaboration won’t happen by accident. We approach every challenge as a shared challenge. We rely on each other for diverse perspectives and creative ideas. We celebrate our wins as a team. - We Care about Results
Be high productivity, low drama. Results matter. To keep our pace, everyone owns the outcomes of their actions and takes action when needed. We reward speed over perfection. We empower each other to iterate and experiment.You are welcome at Gremlin for who you are. The more voices and ideas we have represented in our business, the more we will all flourish, contribute, and build a more reliable internet. Gremlin is a place where everyone can grow and is encouraged. However you identify and whatever background you bring with you, please apply if this sounds like a role that would make you excited to come into work everyday. It’s in our differences that we will find the power to keep building a more reliable internet by building and designing tools used by the best companies in the world.
You are welcome at Gremlin for who you are. The more voices and ideas we have represented in our business, the more we will all flourish, contribute, and build a more reliable internet. Gremlin is a place where everyone can grow and is encouraged. However you identify and whatever background you bring with you, please apply if this sounds like a role that would make you excited to come into work everyday. It’s in our differences that we will find the power to keep building a more reliable internet by building and designing tools used by the best companies in the world.