Calm is the leading mental health brand, on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation, Calm’s transformational mindfulness content supports users across seven languages in more than 190 countries.
What We Do:
Calm is the world’s #1 brand for mental fitness and our B2B team is furthering our mission to make the world happier and healthier by bringing our offering into the employee benefits space. Calm for Business is helping companies build a more resilient organization by promoting better sleep, reducing stress and anxiety, and developing consistent mindfulness practices. We offer accessible and effective content to meet the needs of any diverse workforce. With our proven launch strategy and marketing resources, plus ongoing engagement programs and account support, we take the stress out of employee benefits.
What You’ll Do:
As the Senior Growth Marketing Manager, reporting to the Director of Demand Marketing. You will own the product-led growth and conversion rate optimization strategy across Calm Business web properties. You will drive the strategy to generate revenue for our self-serve product in partnership with Paid programs, Campaigns, Product Marketing, and Product. You will be responsible for driving revenue by building and guiding a multi-channel growth strategy and collaborating with our Product teams, optimizing ROI, and improving prospect experience. You will scale conversions and drive customer engagement and retention. You will fill in opportunity gaps across all funnels and optimize strategies to achieve business goals.
- Set and execute the self-serve global strategy and roadmap for growth and performance marketing
- Build and optimize a multi-channel growth go-to-market strategy with a strong focus on scaled digital channels and capabilities
- Responsible for return on investment for self-serve, effectively planning, allocating, and optimizing budget against highest returning activities and channels globally
- Managing external contractors and agencies
- Partner with digital and campaigns teams to develop and execute campaigns to drive engagement and revenue
- Execute high-converting marketing strategies based on data analytics
- Identify opportunities to scale business, acquire new customers, and drive self-serve customer retention
- Identify threats and opportunity gaps to be addressed
- Coordinate across campaigns, digital marketing, design, email marketing, and other marketing teams’ initiatives
Who You Are:
- Experience marketing to HR benefits leaders, and/or healthcare-related background
- Marketing Campaign Management
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward
- Strong growth track record, with samples and results of past campaigns
- Outstanding written, oral, and organizational ability
- Knowledge of WordPress, GA4, Marketo, ABM Platforms (6sense), Digital Ad platforms, SEO, conversion rate optimization tools
- Proficient with Analytics
- 6+ years experience in growth marketing
Nice to Haves:
- B2B Healthcare experience
- Experience marketing self-serve benefits
Minimum Requirements:
- This role typically requires 8+ years of related experience
The anticipated salary range for this position is 142,000 – 198,800. The base salary range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidates skills, experience and other qualifications. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.
Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.
Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. Please contact Calm’s Recruiting team if you need a reasonable accommodation or any assistance completing any forms or to otherwise participate in the application process.