If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box – we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
About the role
This role is a critical component to our EMEA go to market strategy and one that will help continue to accelerate the tremendous adoption we have seen across this market. As the first EMEA marketing hire, this person represents marketing in EMEA and partners directly with the VP of EMEA, our professional services’ team as well as cross functionally with our teams back in the US. This role requires the type of person who can think strategically across a complex region while also jumping in and executing the plan. Basically this person has to not only be willing, but be excited to do whatever it takes to support their internal and external customers.
Key Responsibilities
- Own, define & drive the EMEA regional marketing strategy, working with CMO, Product Marketing, rest of Demand Gen team,and EMEA sales leadership.
- Develop, & drive execution of data-driven, customer obsessed campaigns across all channels in EMEA.
- Achieve Interlock with regional field sales leaders to ensure ongoing agreement on priorities. Become the go to person for everything pipeline generation and maturation with the EMEA sales leadership.
- Collaborate with corporate marketing functions to help design and execute programs that deliver measurable results supporting EMEA sales growth objectives.
- Develop a strategy to provide and scale the localization and regional implementation of global GTM campaigns.
- Partner and work hand in hand with the EMEA sales development team to develop and execute effective inbound/outbound strategies.
- Understand sales strategies at the regional level and develop tailored but aligned pipeline generation plans based on selected target accounts, salesplay and marketing mix of activities.
- Design and collaborate with marketing ops to develop an EMEA revenue marketing dashboard that drives fast and strategic decisions on pipeline generation directions.
Who you are
- 8+ years experience in marketing with a minimum 8+ years in B2B marketing required; specific expertise in software and SaaS/subscription models strongly preferred.
- Analytical and metrics driven, with a desire to launch, learn, and iterate to continually improve programs.
- Grit, flexibility, and excitement to be in a player-coach role.
- Exceptionally strong writing, presentation and verbal communications skills, with the ability to clearly and simply articulate concepts, messages and strategies.
- Proficiency with marketing automation platforms (Marketo, 6sense, etc).
- Experience with SFDC, running reports, campaign management, SiriusDecisions best practices and lead management.
- Enterprise and Commercial segment experience; Industry marketing experience preferred
- Ability to work across the organization, especially with sales, at all levels to strategize and execute on all marketing programs.
- Passion for results, measurement and optimization to continuously drive ROI
Personality Traits
- GREAT attention to detail, highly organized yet able to see the “big picture”
- Ability to handle moving parts, switch gears quickly, and juggle many projects at the same time
- Engaging and outgoing personality
- Fast learner that proactively tackles challenges
- Strong work ethic, sense of urgency and desire to succeed
- Team player
- Must be a good problem solver and an intuitive thinker
- Ability to travel up to 50% (in the future)