From the very beginning, SugarCRM had a unique vision: to offer a different kind of Customer Relationship Management (CRM). We pioneered the first commercial open-source CRM platform, and now, more than two decades later, are on a mission to provide products and services that make the hard things easier for sales, marketing and customer service teams. In fact, we help mid-market businesses around the globe reach new levels of performance and predictability by letting our award-winning CRM platform do the work.
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If you’re ready to grow your career and help organizations grow better and faster, you’ve come to the right place. Find out more about our SugarCRM careers and how you can become a part of our journey.
As an integral member of the EMEA Marketing team, you will be responsible for the execution of new business marketing activities in the DACH region designed to support our direct sales team and channel partners. This is an ideal role for a motivated marketing executive with more than 3 years of B2B marketing experience in Germany, ideally within an enterprise software or B2B technology environment. We are looking for someone who combines creativity with pragmatism, who enjoys working closely with sales to deliver tangible results and who wants to channel their skills and experience into making a real difference.
Key Responsibilities
- Help develop and execute regional marketing plans that build pipeline and align with the strategic and tactical business objectives.
- Work closely with our global marketing team to adapt global marketing campaigns and initiatives to the DACH market.
- Support the enablement and activation of our European partner community by overseeing channel comms and working with our partners to build out joint marketing plans and programmes using MDF funds where applicable.
- Collaborate with Marketing, Sales, Business Development and Channel leadership teams to determine direct lead generation and channel marketing strategies.
- Work closely with our regional sales team to gain buy-in and participation in marketing activities.
- Manage and co-ordinate the localisation of marketing material and content (slide-decks, web pages, content, etc.)
- Drive the ROI of activities, tracking and analysing both quantitative and qualitative metrics to determine impact. Use findings to develop and fine-tune plans. Present plans and ROI metrics to marketing leadership and local sales team.
What you need to succeed
- Energy and creativity along with a minimum of 3 years’ experience of technology marketing focussed on pipeline generation.
- Excellent communication skills, both verbal and written, in-person and virtual – with a strong ability to work effectively on international virtual teams.
- Proven ability to run, manage and measure multilingual digital marketing programmes.
- A track record in executing a variety of off-line marketing programmes such as events, seminars, and direct mail that successfully engage target market segments and deliver bottom line results.
- Demonstrable experience of marketing to and through an external channel network
- Ability to understand and articulate how technologies deliver business benefits.
- A sound understanding of the principles around revenue and pipeline management.
- Knowledge of intent-data driven marketing best practices.
- Strong spoken and written English language skills.
- A native German speaker based in Germany (Munich region preferred but not necessary)
€55,000 – €65,000 a year
We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we’re dedicated to adding new perspectives to the team.