Remote Chief Marketing Officer @ Subspace Network

We are seeking a Chief Marketing Officer (CMO) to join our globally distributed and rapidly growing team at the forefront of revolutionizing the Web3 landscape.

Subspace Labs is an early-stage, venture-backed startup pioneering a new category at the intersection of AI and Web3. With mainnet launch planned for early next year, the Subspace Network is a radically decentralized, next-generation layer one blockchain powered by an innovative proof-of-archival storage (PoAS) consensus mechanism. Our project serves as a foundation for global collaboration between humans and AI, ushering in a new era of possibilities. Subspace is based on original research funded by the US National Science Foundation.

As the Chief Marketing Officer at Subspace, you will play a pivotal role in driving global adoption for the Subspace Network  while leading our marketing, communications, and ecosystem initiatives. Your ability to balance long-term planning with hands-on execution will be essential to your success in this role.

Responsibilities:

• Lead, mentor, and grow our marketing, communications, ecosystem, and partnerships teams, coordinating their activities across our key audiences and stakeholders.
• Leverage data and user insights, and think strategically to develop and refine Subspace’s brand positioning while operationalizing and ensuring consistent execution of the marketing message.
• Lead execution of our existing marketing plan regarding the upcoming launch of the Subspace Network, while driving growth and adoption for our key end-user use-cases at the intersection of AI and Web3.
• Create, plan and execute eye-opening and thought-provoking go-to-market strategies and campaigns for new products and services, ensuring successful product launches and ongoing marketing campaigns.
• Measure, analyze, and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance and inform decision-making.
• Oversee and coordinate communications across all marketing channels, ensuring that relevant and meaningful content is generated and distributed on a regular basis to engage and educate our target audiences.
• Coordinate efforts to foster community growth amongst storage farmers and compute operators, maintaining a robust supply side of our network.
• Explore and establish key partnerships that will ensure the development of a healthy ecosystem across the Subspace Network.
• Work directly with our product and engineering teams to coordinate and run marketing experiments as new products and services are released.
• Collaborate closely with these teams to integrate marketing into product development.
• Ensure that all marketing efforts closely align with overall token economics and crypto-economic incentive mechanisms, contributing to the growth of the Subspace Network.
• Establishing and nurture key relationships with media, podcasters, influencers and industry analysts to to secure coverage and increase visibility of Subspace and our spokespeople.
• Work closely with designers, animators and illustrators to deepen and spread the visual identity of subspace.
• Oversee and update the content of the Subspace website to constantly be relevant and move with the market.
• Support the project in industry events, conferences, and networking opportunities to build brand awareness, and identify partnerships.
• Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments.

Key Requirements:

• A proven track record of at least five years in progressively senior marketing roles, with experience managing teams, communities, and product launches.
• A minimum of three years Web3 Industry experience alongside a passion for decentralized, peer-to-peer systems.
• Prior experience at an early stage technology startup, ideally as an early hire or founding team member, also ideally in the FinTech, RegTech, or Crypto industries.
• Creative thinker with a proven track record of implementing innovative marketing campaigns and initiatives, coupled with exceptional communication skills for conveying complex concepts to various audiences.
• A hands-on multitasker who thrives on taking end-to-end ownership of tasks, willing to personally roll up their sleeves to execute and get the job done.
• Ability to effectively collaborate with cross-functional teams, using strong analytical skills to employ data-driven insights in marketing decision-making.
• Previous experience in the AI/ML industry, or a personal interest and solid understanding of the emerging market landscape across AI and Web3.