Zendesk’s award-winning marketing team is looking for an experienced, hands-on senior event experience professional to join us on a journey of becoming an iconic software company. The successful candidate will play a pivotal role in planning, driving, and optimising our strategic marketing events across the EMEA region to drive brand awareness, generate leads, and support overall business growth. This is a senior position that requires strategic approach to events, strong project management skills, and a deep understanding of event marketing in the SaaS industry. If you have a passion for delivering unforgettable experiences across a range of formats, with demonstrable return on investment and extensive cross-functional collaboration, we want to hear from you.
What you’ll be doing:
- Develop and implement a comprehensive regional event strategy in EMEA aligned with the company’s overall marketing and business objectives
- Lead all aspects of end-to-end event management for flagship EMEA events, including event concept development, planning, execution, and post-event analysis
- Partner with field marketing, engagement marketing, content, creative, sales and other go-to-market teams to ensure seamless and consistent event execution across EMEA
- Manage event vendor relationships, contracts, and budgets
- Measure, analyse, and report on the success of the event programme, providing insights and recommendations for continuous improvement as well as closely tracking programme ROI
- Conduct thorough market research and stay up-to-date with regional event landscape as well as emerging event technologies to identify and proactively propose innovative event concepts
What you bring to the role:
- BA/BS degree in Marketing, Business or related field
- 5+ years experience in strategic event management or field marketing with events component, preferably in the SaaS or technology industry in EMEA or globally
- Proven track record of planning and organising successful marketing events, including conferences, trade shows, smaller-scale VIP events, as well as virtual events or webinars
- Excellent communication and interpersonal skills, ability to collaborate effectively with cross-functional teams, senior executives, and external partners
- Data-driven approach, capable of analysing event engagement metrics and ROI, and making data-backed recommendations
- Customer-focused with passion & empathy to help businesses improve how they engage with their customers
- Flexibility to travel within the EMEA region as needed to support event execution