At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.
We’re looking for a Senior Marketing Analytics Manager to help us move the business forward with data and insights. This role will have executive visibility and will drive change throughout marketing, with a primary focus on improving our sales lead funnel.
About the role
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Exempt status
- Our cash compensation amount for this role ranges depending on the cost of labor of the geographic area. The ranges shared below may change if you are hired in another geographic location.
- United States (all figures cited below in USD and pertain to workers in the United States)
- Zone A: $162,500 – $216,050
- Zone B: $143,000 – $190,150
- Zone C: $129,500 – $168,400
- United States (all figures cited below in USD and pertain to workers in the United States)
- Reporting to the Senior Manager, Marketing Analytics
As a Senior Marketing Analytics Manager, you’ll …
- Surface key insights to GTM leadership to drive decision-making, budget allocation, and strategic planning.
- Own demand gen campaign performance analysis: how are we pacing toward our goals? What’s working and what’s not?
- Manage lead lifecycle reporting to monitor the health of our sales funnel.
- Write SQL queries and partner with the data science team to enable our PQL motion.
- Contribute to our attribution framework: data collection, channel mapping, and analysis to connect the dots from acquisition to expansion.
- Build reports and dashboards in Tableau for multiple audiences, from individual marketing teams to the CMO.
- Collaborate with the core data analytics team on data initiatives.
- Enable marketers to own their reporting needs.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we’ll help you incorporate them into your role.
About you
You’ll thrive as a Senior Marketing Analytics Manager if you:
- Can turn insights into action and distill the most important information.
- Can translate business requirements to technical stakeholders and vice versa.
- Love data — finding, curating, modeling, syncing, visualizing, analyzing, and synthesizing!
- Have strong technical skills — you can write SQL and build meaningful visualizations in BI tools like Tableau autonomously.
- Are naturally curious — when something looks wrong, you triage and make it known.
- Are extremely detail-oriented — you don’t miss a beat.
- Are PLG-savvy — you have worked with both self-serve and enterprise lead funnels.
- Have experience with modern GTM technology. Here are some of the tools we use:
- Marketo — MAP
- Salesforce — CRM
- Snowflake — Data Warehouse
- Tableau — Data Visualization
- Segment — CDP
- Amplitude — Website & Product Analytics
- Census — Reverse ETL
- ZoomInfo — Enrichment
Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.
Our Core Behaviors:
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.
Benefits & wellness
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection. Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave. Employees also have access to family planning care and reimbursement.
- Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program
- Access to mental wellness coaching, therapy, and Employee Assistance Program
- Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth
- Professional career coaching, internal learning & development programs
- 401k plan and financial wellness benefits, like CPA or financial advisor coverage
- Commuter benefits for in-office workers
Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.
Be you, with us
At Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
Please note:
To join Webflow, you’ll need valid U.S. or Canadian work authorization depending on the country of employment.