iFIT is a health and fitness subscription technology company founded in 1977. The company originated from Weslo, Inc., co-founded by Scott Watterson, and has grown into a global leader in connected fitness solutions. Headquartered in Logan, Utah, iFIT offers interactive, on-demand fitness experiences and hardware to millions of users worldwide.
iFIT provides a broad range of connected fitness modalities and is known for its innovative integration of software, content, and hardware. Its flagship brands include NordicTrack, ProForm, and Freemotion, which manufacture a variety of fitness equipment such as treadmills, stationary bikes, and strength training systems.
The core of iFIT’s offerings is its connected fitness streaming platform that serves over 7.7 million users across more than 120 countries. The platform includes features like heart rate monitoring, fitness tracking, and the ability to create customized workout routes utilizing Google Maps, delivering a highly personalized workout experience.
iFIT has positioned itself as a leader in the connected fitness equipment market, competing alongside companies like Peloton and Technogym. Its mission centers on improving users’ fitness and well-being through technology-driven solutions and a wide range of fitness content and hardware. The company’s continuous innovation supports both recreational users and professional athletes, as demonstrated by partnerships like the one with U.S. Ski & Snowboard.
With a legacy dating back to the late 1970s, iFIT has evolved to meet modern fitness demands by blending traditional exercise equipment with cutting-edge technology, firmly establishing itself within the fitness technology industry.