The paid growth team owns the strategy and execution of performance marketing campaigns globally in support of Kraken’s user acquisition objectives. Reporting to the Director, Paid Marketing, we are seeking a seasoned performance marketer with deep expertise in paid search to lead channel strategy, planning and activation of all paid search campaigns with a focus on bringing new transacting users into the Kraken suite of products, including: Kraken Consumer, Kraken Pro & Kraken Institutional. In this role, you will own and optimize Kraken’s paid search strategy across platforms including Google, Bing, ASA and UAC, ensuring campaigns are data-driven, aligned with growth objectives, and deliver strong ROI. The ideal candidate will have a deep understanding of the paid search landscape with experience driving user acquisition across both web and app, with a passion for data and analytics, and experience launching and scaling global performance campaigns.
The opportunity:
- Lead paid search strategy, development, and execution to scale Kraken’s growth globally
- Manage and optimize paid search campaigns to achieve CAC goals across each of our priority geos and customer segments
- Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement.
- Effectively manage a multi-million dollar performance marketing budget
- Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search.
- Collaborate with cross-functional teams, including design, data analytics, product, product marketing, to align on campaign goals and strategies.
- Additional duties and responsibilities as assigned
Skills you should HODL:
- 5+ years of hands-on experience in performance marketing, with a focus on paid search campaigns
- Experience managing and optimizing paid search campaigns that meet or exceed KPI targets, including CAC, CPSU, and CPI.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Test and learn mindset with a passion for experimentation and proven track record of executing A/B tests.
- Proficiency with advertising platforms including Google Ads, Bing Ads and Apple Search Ads.
- Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch.
- Familiarity with analytics and data visualization platforms such as Google Analytics and Tableau.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment.
- Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up.