The Global Marketing Program Senior Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow’s global integrated marketing programs tailored to our most critical persona groups.
This role requires strong project management expertise and end-to-end marketing program and/or campaign experience. As a Sr. Program Manager, you are responsible for holding teams accountable to realize the end-to-end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget.
Key Responsibilities
With a keen eye for detail and project management prowess, this role works across marketing teams to facilitate the execution of global integrated marketing program plans that support brand awareness, demand generation and pipeline acceleration, and adoption and renewals goals.
Operations responsibilities include
- Facilitates and leads cross-functional working sessions, including managing the agenda, working files, action items, and plan components
- Designs and manages the comprehensive project plan including the campaign roadmap and deliverables timelines
- Manages the overall program budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices
- Ensures marketing plan is being socialized and measured as part of the organization’s overall rhythm of the business and QBRs.
- Ensures program plan and its components are accurately captured and tracked in appropriate tools and reporting.
- Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks
- Holds cross-functional team accountable to the execution and performance of the aligned plan
Cross-Functional Stakeholder Management
This role requires a strong ability to lead by influence across various teams and levels. Cross-functional teams include members from:
- Brand, Creative & Thought Leadership
- Digital & Social
- Product & Solution Marketing
- Field & Demand Marketing
- Partner Marketing
- Events
- Analytics & Insights
This role would also collaborate within a team of Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across global programs and campaign plans.
Qualifications
Skill & Experience Requirements
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
- Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
- Proven marketing program management experience, including excellent project plan skills
- Experience driving, designing or executing integrated marketing programs and/or campaigns
- Understanding of marketing campaign performance and ability to translate it into business impact
- Strong stakeholder management skills with ability to lead by influence to successfully drive cross-functional collaboration
- Strong written and verbal communication skills
- Marketing campaign and program management within the enterprise software industry is preferred
- Domain knowledge in brand and creative, field marketing, digital marketing, and product and solution messaging to successfully facilitate collaboration and alignment is also ideal
- Bachelor’s degree with 12+ years of marketing experience
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.