This is a remote position.
Job Highlights
Contract: Independent Contractor
Scope: 20 hours per week, Monday to Friday 10am – 2 pm UK time
About the Company
The Company is a trusted UK provider of professional piling solutions, committed to high-quality engineering and seamless customer service. As we expand our digital presence, we are seeking an experienced and results-driven Paid Social Ads Specialist to take full ownership of our social advertising strategy and execution.
Position Summary
We’re looking for a performance-focused ads specialist to manage end-to-end campaign setup, optimization, and reporting across Meta (Facebook/Instagram), Google, and TikTok. After an initial setup phase, you’ll run one month of live campaigns focused on achieving a minimum 300% Return on Ad Spend (ROAS)—with real-time optimizations and actionable weekly reporting.
Key Responsibilities1. Account & Campaign Setup
- Configure and formalize ad accounts across Meta, Google Ads, and TikTok Ads Manager
- Set up tracking, audiences, pixels, and conversion events
- Align all tracking with our Shopify store to ensure accurate performance attribution
2. Ad Strategy & Creative Coordination
- Develop and/or coordinate the creation of ad creatives (images, copy, and videos) tailored to each platform
- Ensure all creatives are aligned with our brand voice and visual identity
3. Campaign Launch & Optimization
- Launch and manage live campaigns across Meta and TikTok for a full 1-month period
- Monitor daily performance and execute real-time optimizations in bidding, targeting, and creative
4. Reporting & Analytics
- Provide clear weekly reports outlining campaign performance, insights, and next-step recommendations
- Maintain transparent tracking of ROAS, with a performance target of 300% or higher
Requirements
- Proven experience running successful paid social campaigns across Meta, Google, and TikTok
- Deep understanding of ad platform best practices, tracking setup, and Shopify integrations
- Strong copywriting and creative direction abilities for social ad creatives
- Analytical mindset with strong Excel/Google Sheets or reporting tool skills
- Results-driven, with a performance marketing mindset
Benefits
Independent Contractor Perks:- Permanent work from home
- Immediate hiring
- Steady freelance job
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