This is a remote position.
Job Highlights
Contract: Independent Contractor
Scope: 20 hours per week, Monday to Friday 10am – 2 pm UK time
About the Company
The Company is a trusted UK provider of professional piling solutions, committed to high-quality engineering and seamless customer service. As we expand our digital presence, we are seeking an experienced and results-driven Paid Social Ads Specialist to take full ownership of our social advertising strategy and execution.
Position Summary
We’re looking for a performance-focused ads specialist to manage end-to-end campaign setup, optimization, and reporting across Meta (Facebook/Instagram), Google, and TikTok. After an initial setup phase, you’ll run one month of live campaigns focused on achieving a minimum 300% Return on Ad Spend (ROAS)—with real-time optimizations and actionable weekly reporting.
Key Responsibilities
1. Account & Campaign Setup
- Configure and formalize ad accounts across Meta, Google Ads, and TikTok Ads Manager
- Set up tracking, audiences, pixels, and conversion events
- Align all tracking with our Shopify store to ensure accurate performance attribution
2. Ad Strategy & Creative Coordination
- Develop and/or coordinate the creation of ad creatives (images, copy, and videos) tailored to each platform
- Ensure all creatives are aligned with our brand voice and visual identity
3. Campaign Launch & Optimization
- Launch and manage live campaigns across Meta and TikTok for a full 1-month period
- Monitor daily performance and execute real-time optimizations in bidding, targeting, and creative
4. Reporting & Analytics
- Provide clear weekly reports outlining campaign performance, insights, and next-step recommendations
- Maintain transparent tracking of ROAS, with a performance target of 300% or higher
Requirements
- Proven experience running successful paid social campaigns across Meta, Google, and TikTok
- Deep understanding of ad platform best practices, tracking setup, and Shopify integrations
- Strong copywriting and creative direction abilities for social ad creatives
- Analytical mindset with strong Excel/Google Sheets or reporting tool skills
- Results-driven, with a performance marketing mindset
Benefits
Independent Contractor Perks:
- Permanent work from home
- Immediate hiring
- Steady freelance job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.
ZR_24441_JOB
