Aghanim

Aghanim is a technology company that provides an integrated commerce, liveops automation, community engagement, and payments platform built specifically for video games. The company’s core offering is a “game hub” — a browser-based community portal and extension of a mobile game that combines metagame experiences, personalized offers, loyalty mechanics, and direct-to-consumer purchasing. Rather than treating direct-to-consumer (DTC) as a simple checkout page, Aghanim positions the game hub as a studio-owned growth channel where engagement, liveops, and commerce operate together.

The platform includes a Game Hub Builder and a LiveOps Builder. According to the company, game hubs can be generated automatically with the help of generative AI in a short time and then require minimal integration from studios. Aghanim describes itself as an end-to-end DTC enablement platform available as a self-serve product, and it acts as a multinational merchant of record. Its payment capabilities span international card networks and preferred local payment methods.

Aghanim’s customers are game studios and publishers seeking to build direct relationships with players and reduce dependence on app stores for distribution, payments, and player relationships. Publicly cited studio relationships include Nexters (GDEV), which appointed Aghanim as its global DTC enablement partner, as well as DECA Games, Cubic Games (Pixel Gun 3D), SuperPlanet, Fortune Mine Games, UNI-STAR, and Madbox. The company states that more than 100 games worldwide are building with Aghanim, and its materials reference over $10 billion in processed gaming sales across the DTC space.

The company was founded in 2023 in California by former Xsolla C-level executives and Harvard Business School alumni with backgrounds in video games and fintech. Aghanim is backed by investors including Bessemer Venture Partners, a16z, P72V, and QED. It is a privately held company and LinkedIn lists its size at 51–200 employees.

Aghanim is headquartered in Los Angeles, California, at 21550 Oxnard St. Its team is distributed across Los Angeles, New York, Seoul, Beijing, London, Lisbon, Belgrade, and other locations around the globe, bringing together expertise in gaming, fintech, and technology.

In terms of mission, Aghanim frames its work around helping game studios build direct relationships with players, sell directly, and build their future on their own terms. Its marketing materials argue that DTC should operate like a live product — with rewards, events, loyalty mechanics, guild-based programs, and game hubs that give players reasons to return — rather than as a one-off payment link.

On working culture, Aghanim describes itself as moving quickly, keeping communication direct, and focusing on getting things done. The company says it believes the best people thrive when they have autonomy, ownership, and a stake in the company’s success. Its careers page highlights a world-class team, high growth and high impact, autonomy and ownership, modern tools including AI and automation, and equity participation. The company also hosts community events for the games industry, including happy hours and gatherings at conferences such as Mobidictum, ChinaJoy, and Pocket Gamer Connects.