Anteriad

Anteriad is a B2B marketing solutions provider that describes itself as “pointing forward,” a name intended to reflect a forward-looking approach to helping customers take the lead in competitive markets. The company positions itself as a partner for marketers who need both the data and the technology to execute full-funnel demand generation and account-based marketing programs.

At the center of its offering is an intent-driven, full-funnel ABM and demand generation platform, supported by B2B data and analytics and performance marketing capabilities. According to the company, its B2B data platform gives customers multi-dimensional views of their customers and prospects through self-service and managed services, including buying group profiling and activation, cross-channel campaigns, and content syndication.

Anteriad states that it is the leading B2B marketing solutions provider for blue-chip brands, including IBM, Microsoft, and Cisco. Marketers choose the company, it says, for its intent-driven platform, world-class data and analytics, and performance marketing capabilities, which together are intended to drive meaningful growth for customers.

The company’s specialties, as listed in third-party directories, include account-based marketing, behavioral and social insights on leads, content marketing, lead scoring, display advertising, cost-per-click and cost-per-lead campaigns, demand generation, and data. Anteriad is also referenced in some industry directories under the former name True Influence.

Anteriad reports a global footprint. Its careers page lists US office locations in New York, NY; Boston, MA; Clearwater, FL; Chicago, IL; Denver, CO; and Lincoln, NE, along with international offices in Bangalore, India; London, England; Madrid, Spain; Sydney, Australia; and Singapore. The company also says it has remote employees around the world.

On culture, Anteriad says its culture is rooted in a commitment to its values, its clients, and its people, and that it looks for teammates who dream big and go the extra mile. Its stated values are Lead & Learn, Innovate & Inspire, Collaborate & Celebrate, and Do More & Do Good. The company offers growth and training opportunities, flexible and hybrid work solutions, and an inclusive culture, and it reports certification from Great Place to Work® based on anonymous employee feedback and third-party analysis. It also states that it was named to the Inc. 5000 list of fastest-growing companies in the US.

Anteriad’s benefits and perks, as described on its careers page, include competitive compensation, a permanent hybrid work culture, generous paid time off (unlimited in the US) and holidays, training and development, career advancement opportunities, community outreach through Anteriad Cares, a professional mentoring program, and town halls, alongside health and retirement benefits that vary by country.