Archive is a technology platform that enables apparel and footwear brands to launch and scale profitable resale businesses with customized and user-centric online marketplaces. The company partners with over 50 global brands, including The North Face, Lululemon, and New Balance, helping them build innovative circular business models that reduce landfill waste and create new revenue streams. Archive’s platform supports omnichannel resale programs tailored uniquely to each brand’s needs, emphasizing sustainability and customer loyalty.

The company is dedicated to improving resale user experiences and continuously launching new features and strategies to evolve with the resale market. Their technology allows brands to attract eco-conscious and price-sensitive customers, with resale customers exhibiting higher lifetime value and strong engagement with the brands. Archive’s approach helps brands bring in incremental revenue while driving loyalty and customer acquisition through sustainable circular commerce.

Archive’s mission is to integrate sustainability as a core business strategy, enabling brands to take control of their secondhand markets and reduce the need for constant production of new products. By facilitating resale, Archive contributes to lowering the carbon footprint, as buying used items reduces CO2 emissions significantly.

The company is building an ‘operating system for resale’ that not only includes a high-end, customized online secondhand marketplace but also the infrastructure and operations needed to power global resale strategies. Their tailored solutions reflect a commitment to authentic branded experiences that align with each partner’s sustainability and business goals.

Archive is based in California, United States and serves a global clientele, helping advance circular fashion and footwear resale markets with technology innovation and expertise.