Bennie

Bennie is an employee benefits broker and technology company that works with small and mid-sized employers to design, administer, and support their benefits programs. The company describes itself as having completely reimagined the employee benefits experience for small and mid-sized companies, combining world-class brokerage services with a modern mobile and web app.

On the brokerage side, Bennie partners with major insurance carriers and partner vendors to help employers access plan options across health insurance and voluntary benefits. The company positions its approach as a modern, cost-effective way to offer competitive benefits while staying within budget, and it also operates an employer and voluntary benefits marketplace for growing companies.

Bennie’s technology centers on the Bennie App, which gives employees access to insurance ID cards, coverage and plan details such as deductibles, company perks, and the ability to search for in-network providers. A live healthcare concierge called Ask Bennie lets members ask benefits-related questions, from coverage to claims, and Bennie reports that each inquiry handled by the Ask Bennie team saves HR teams and members an average of 47 minutes.

The company also highlights a broader set of resources available to employees, including additional insurances, family planning tools, and health and wellness solutions intended to enhance employee well-being. Bennie states that its partners include major carriers, insurances, and partner vendors, and it has publicly announced partnerships such as one with Wealth.com to offer digital estate planning as a benefit.

According to company materials, Bennies come from top benefits firms, technology startups, and insurance carriers to help companies create a healthier workplace. Bennie frames the broker role as extending beyond traditional employee benefits expectations, arguing that as the industry rapidly evolves, the broker experience should encompass everything under the human capital umbrella.

Bennie’s stated mission is helping companies create a healthier workplace and build a better world. Its documented values are optimistic, accountable, thoughtful, and healthy, with the company describing the latter as a belief in living complete lives that balance work and personal time. Bennie has also pledged 1% of its company equity to supporting its community and health-related causes, a commitment it says will grow in size and scope as the company grows.

The company was founded in 2019 and is headquartered in New York, with additional offices listed in Stamford, Connecticut, and Denver, Colorado. Public reporting indicates Bennie raised a $33 million seed round in January 2022 and, in December 2025, received a $50 million strategic investment from LNC Partners intended to accelerate national expansion, strengthen its benefits technology platform, and support future acquisitions.