Boulevard was founded with the fundamental belief that personal care should be convenient for all. Our mission is to maximize potential for salons and spas, as well as the clients they serve.

Developed in collaboration with industry-leading owners and operators, our scheduling and point of sale platform-as-a-service was carefully designed to drive revenue, automate workflows, and convert customers from visitors into valuable, long-term clients. By facilitating a better, personalized experience across every transaction and interaction, Boulevard’s technology not only helps businesses survive, but thrive.

As a venture-backed startup based in Los Angeles, we are innovating at the intersection of beauty and technology. We are thoughtfully unapologetic about challenging the status quo in pursuit to help people become the best version of themselves. We use technology, design, and style to unleash the untapped potential in all of us, drive real results, and we’re just getting started.