When Deliveroo’s founder and CEO Will Shu moved to London in 2013 he discovered a city full of great restaurants, but he was amazed that so few of them delivered food. He made it his personal mission to bring the best local restaurants direct to people’s doors.
Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfill a mission critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 11 markets worldwide, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.
Food delivery is a hyperlocal business. We think about our offer to consumers on a neighbourhood-by-neighbourhood level.
We have spent years working to understand what consumers want and establishing a proposition that can be adapted to appeal to every neighbourhood and consumer – from students, to professionals or families, and from city centres to suburbs, commuter belts and small towns. Everyone eats and Deliveroo has an offer that reflects what people across every neighbourhood want.
Our proposition to consumers aims to always provide the best availability, selection, experience and value, whilst also building an emotional connection with our brand.