Dollar Shave Club

Dollar Shave Club is a direct-to-consumer grooming and personal care brand based in Durham, North Carolina. The company was founded in 2011 and built its reputation by selling razors and blades through a subscription model, offering members recurring deliveries of shaving essentials at accessible prices rather than relying solely on traditional retail distribution.

The brand rose to prominence in 2012 with a viral launch video that introduced its humorous, irreverent voice and positioned it as a challenger to established shaving companies. According to the company, that campaign put Dollar Shave Club on the map and its direct-to-consumer approach challenged an entire industry by making razors accessible, affordable, and fun to buy.

Since its early blade subscription business, Dollar Shave Club has expanded well beyond razors. Its product range now spans shaving and grooming essentials, personal care items, and electric grooming tools. The company has also launched licensed razor handle collections tied to U.S. military branches, including the Army, Navy, Air Force, Marine Corps, and Space Force, and offers a verified discount for active-duty military members and veterans through GovX.

Dollar Shave Club products are sold both online and in stores. The company describes itself as having grown far beyond blades, building a lineup of quality essentials designed for everyday routines, and it continues to expand into new categories and new markets.

The company operates as a privately held business and has raised funding from investors including TCV, Venrock, Forerunner, and Kleiner Perkins, according to third-party company data. Dollar Shave Club was acquired by Unilever in 2016 and was later reported to have returned to independent operation.

Dollar Shave Club articulates a set of corporate values built around being bold, agile, candid, and humble. The company says it prizes fearless decision-making, purposeful action, honesty and transparency, and collaboration, while not taking itself too seriously. Its careers messaging emphasizes challenging the status quo, pushing boundaries, and giving employees room to contribute ideas.

The employer offers benefits including competitive medical, dental, and vision plans, a 401(k) match, 12 weeks of fully paid parental leave, four weeks of fully paid disability leave, a generous vacation policy, free company products, snacks and drinks, and a dog-friendly corporate office.