Freshpaint

Freshpaint is a privacy-first data platform built for healthcare organizations. The company describes its core product as a layer that sits between a healthcare organization’s website or app and the third-party marketing and analytics tools it uses, automatically detecting and controlling sensitive data before it is shared. In doing so, Freshpaint aims to remove the trade-off that healthcare teams face between digital growth and patient privacy compliance.

Healthcare is a large and rapidly digitizing industry, and hospitals, digital health companies, and life sciences organizations rely on analytics and advertising tools to reach patients, measure performance, and grow. According to Freshpaint, many of those tools were not built for regulated healthcare data, which creates compliance risk. Freshpaint addresses this by replacing traditional pixels, trackers, and scripts with what it describes as a privacy-first foundation designed to support HIPAA compliance while improving campaign performance.

Freshpaint’s platform includes tools for controlling data collection and sharing, connecting marketing activities to outcomes such as attended appointments and enrollments, and measuring cross-channel impact. It also offers a Web Tracker Manager that identifies website privacy risks. The company states that its system unifies performance data across marketing channels to give a clearer view of patient journeys, and that its platform integrates with systems such as EHRs, appointment booking, and billing systems.

Freshpaint serves a range of healthcare organizations. Public descriptions of its customer base include hospitals, health systems, payers, urgent care centers, dental and orthopedic practices, specialty providers, and pharmaceutical and medical device companies. One third-party profile states that Freshpaint powers over 200 healthcare organizations nationwide, and lists customers such as Columbus Regional Health, Allergy Partners, Baptist Health, Vybe Urgent Care, LetsGetChecked, CU Medicine, and Two Chairs.

The company was founded in 2019 and is headquartered in San Francisco, California. Freshpaint states that it is backed by investors including Y Combinator and Intel Capital, and that it has raised tens of millions of dollars in funding. Third-party profiles describe the company as a fully remote, U.S.-based organization with 51 to 200 employees.

Freshpaint articulates its mission as helping healthcare companies grow while upholding patient privacy, and says it solves complex data problems so healthcare marketers can operate efficiently, reach more people, and expand access to care. Its stated company values include “High Slope,” which prioritizes learning and rapid growth; “Be the CEO,” emphasizing ownership and execution; “Respect in Every Reply,” focused on empathy and a stated no-egos policy; “Earn Customer Praise,” which places customers at the center; “Run Toward Fires,” encouraging early problem detection and ownership; and “Less Is More,” which favors outcomes and simple solutions.

The company describes its culture as high-slope and high-EQ, with a fully remote U.S.-based team that moves quickly and owns outcomes. Documented benefits include competitive compensation, employee equity with a 10-year exercise window, 401k, health, dental and vision insurance, flexible PTO with a required minimum, half-day Fridays, parental leave, a monthly wellness stipend, mental health benefits, and company offsites.