Later

Later is an influencer marketing and social media software company. Its native, AI-powered platform is built to help brands plan, execute, and measure influencer campaigns with greater confidence. According to the company, the platform draws on more than a decade of proprietary data, including billions of social interactions and impressions and more than $2.4 billion in verified influencer-driven purchases, so teams can understand what is likely to work before they launch.

The company describes itself as “the world’s most intelligent influencer marketing company.” Its offering combines creator discovery and selection, fully managed campaign execution, and performance measurement across awareness, engagement, and revenue. Later positions its product around removing fear and guesswork from influencer marketing, one of marketing’s most visible investments, by pairing trusted intelligence with expert guidance.

Later’s platform spans both social media management and influencer marketing. Company profiles describe a social and influencer marketing service as well as a link-in-bio tool, with partnerships and integrations that let social media managers, influencer managers, and creators collaborate on content. The goal is to help marketers produce high-performing content and build authentic creator collaborations that reach new audiences and generate predictable return on investment.

Later serves brands and agencies, including enterprise customers. The company names Nike, Wayfair, Unilever, and Southwest Airlines among the leading brands that trust it. Its customers use the platform to connect creativity with performance so that campaigns, in the company’s words, “don’t just look good—they deliver results.”

Later is a privately held, venture-backed company. PitchBook lists its founding year as 2012 and its corporate office at 60 State Street in Boston, Massachusetts. The company has raised approximately $174 million in funding, including a $135 million later-stage round completed in April 2022, and its investors include Summit Partners, HPS Investment Partners, Blue Owl Capital, Capital One Financial, and Eastern Bankshares. Its acquisitions include GroupHigh in 2019 and Mavely, a Chicago-based company, in January 2025.

Later describes itself as a steward of the creator economy. Its work, the company says, helps brands grow and creators earn, bringing both sides of the industry closer together. The company reports year-over-year growth of more than 50% for two years running, with teams hiring across product, engineering, marketing, partnerships, and other functions.

Later’s stated operating principles emphasize customer impact, ambition, and persistence. The company says it will do whatever it takes to win for its customer, set ambitious goals, and act before everything is perfect, learning from setbacks. It also stresses staying curious about customers, products, markets, and numbers, and taking work seriously without taking itself too seriously.

Working at Later, according to the company, means taking on new challenges and continuing to learn. Later cites clear career paths, direct feedback, market-benchmarked compensation reviewed regularly, learning and development support, hybrid work, flexible time off, and health benefits. The company describes itself as an equal opportunity employer committed to a diverse, inclusive, and accessible work environment where everyone belongs.