We are Linktree, an Australian company founded in 2016 to make it easier for people and businesses to share everything they do online from one place. Our platform lets users create a simple, customizable landing page that brings together their most important links, making it easier for audiences to find content, products, and social profiles in a single click. We built Linktree to solve a practical problem: social platforms often limit users to one link in their bio. By giving creators, brands, and organizations one flexible destination, we help them direct traffic wherever it matters most, whether that is a store, a newsletter, a video, a portfolio, or a social channel. Our service is designed to be mobile-friendly, easy to set up, and adaptable to many use cases. Users can personalize their Linktree page, manage multiple destinations, and present a consistent online presence across platforms. Over time, Linktree has become widely used by creators, businesses, and public figures who want a lightweight way to unify their digital presence. The platform is especially useful for audiences discovering content through social media, where attention is fragmented across many apps and websites. We continue to focus on helping people turn a single link into a more effective pathway for engagement. Our goal is to make online discovery simpler and to give users a straightforward way to connect their audience with the content and experiences they care about most. As a company, we operate in the software space because our core product is a digital platform that delivers link management, personalization, and audience routing tools over the web.