Lush Fresh Handmade Cosmetics was founded in 1995 by Mark Constantine, Mo Constantine, Liz Weir, Rowena Bird, Helen Ambrosen, and Paul Greeves. Emerging from the collapse of a previous mail order business called Cosmetics To Go, the founders built Lush into a pioneering cosmetics brand known for its innovative, fresh, handmade products that address customer needs rather than just wants. The company emphasizes ethical, environmentally responsible beauty products with an ethos of minimal preservatives and packaging.

Headquartered in Poole, England, Lush grew rapidly from its first store there, expanding internationally with over 900 stores in more than 50 countries. The company is recognized for creating iconic products like bath bombs and solid shampoo bars, which challenged industry norms and encouraged sustainability by reducing packaging waste. Many of Lush’s products are vegan and cruelty-free, supporting its mission to lead a cosmetic revolution to save the planet.

Lush is 10% employee-owned, reflecting a strong internal culture where people are considered the heart and soul of the business. Its secret master plan includes making products that truly fulfill needs, striving to be number one in every category by inventing new products, and driving an ethical cosmetic revolution. Today, Lush has manufacturing facilities in six countries, an annual turnover around £816 million, and a devoted global customer base.

The company’s commitment to transparency, innovation, and sustainability distinguishes it within the cosmetics sector, positioning it as a major ethical alternative to mainstream cosmetics giants. Lush continues to push boundaries in the beauty industry by focusing on fresh, handmade, and environmentally conscious cosmetics that aim to benefit both people and the planet, reflecting values deeply embedded in its founding vision.

Overall, Lush Fresh Handmade Cosmetics is a leading British cosmetics retailer devoted to ethical innovation, environmental activism, and creating high-quality, fresh, natural beauty products that meet real customer needs.