Ollie is a pet wellness brand that specializes in providing personalized dog food delivery services. Founded in 2016 and based in Reno, Nevada, the company focuses on creating customized meal options for dogs based on their individual health requirements and preferences. Ollie’s recipes are crafted by veterinarians to ensure optimal nutrition and health benefits for pets.

The company delivers fresh, human-grade dog food directly to customers across the continental United States, emphasizing convenience and quality. Ollie uses in-application health screenings to tailor their offerings, promoting better health outcomes for dogs. They provide a subscription service that allows dog owners to consistently receive meals suited to their pet’s specific dietary needs.

Ollie has positioned itself in the premium segment of the pet food market, offering products that are more costly than non-premium brands but competitively priced compared to high-end freeze-dried options. Their current product line includes chicken and beef recipes, with plans to expand into cat food in the future, driven by company leadership’s desire to broaden their pet nutrition offerings.

The company is part of key technology and consumer brand collections that highlight its direct-to-consumer model and pet technology innovation. Ollie’s business model emphasizes national scale from the outset through FedEx delivery, making their fresh dog food accessible in all 48 continental states.

Overall, Ollie aims to revolutionize how pet owners think about feeding their pets by providing freshly made, vet-crafted meals designed for individual health needs and delivered with the convenience of a subscription service.