PeakMetrics

PeakMetrics is a technology company that provides a narrative intelligence platform designed to help enterprises and governments detect and address emerging online narrative threats. The company describes its purpose simply: narratives go viral every day, and organizations need to see threats early and act before trust is damaged.

The platform analyzes a wide range of media sources and social media platforms for signs of media manipulation and adversarial activity. According to company-provided details, it uses machine learning to determine source credibility, monitor how narratives spread among audiences, and assess risk and possible responses in real time. This gives organizations a data-driven approach to managing online information environments.

PeakMetrics aggregates multiple channels of unstructured media in real time, including news websites and blogs, press releases, social media conversations, broadcast TV and radio, and open government data. Through a partnership with podcast database Podchaser, the company added podcast monitoring to its data platform, allowing clients to quantify performance in that channel and benchmark it against other media. The company has stated that its platform has been tested on complex media issues ranging from crisis management to combating state-sponsored disinformation.

The company reports that its customers include enterprises and governments, and its offering is aimed at communications professionals who need to understand how public narratives unfold and influence movement building and policymaking. PeakMetrics describes its users as organizations that want to track, analyze, and gain insight into issue-specific narratives shaping the world around them. A free report offer and a newsletter from the company’s investigations team support its research and client outreach.

PeakMetrics was founded in 2017 and is headquartered in Los Angeles, California. It is a Techstars-backed private company. Company-provided information lists its team size in the 11-50 employee range. Co-founders include Nick Loui, who has spoken publicly about the company’s direction and partnerships.

On its careers page, PeakMetrics says its team is made up of data scientists, analysts, engineers, and strategists drawn from defense, adtech, media intelligence, and enterprise software. The company describes itself as remote first and global, working asynchronously by default across time zones and using a virtual office environment for quick problem-solving and decisions. It also holds an annual in-person retreat and provides in-person time for a distributed team.

The company publishes five values: demand excellence, execute with agility and hunger, collaborate with empathy, communicate honestly, and hold each other accountable. It states that it hires for talent and character in equal measure and describes an interview process of four conversations covering role fit, skills, team interaction, and a meeting with the founders. PeakMetrics identifies itself as an Equal Opportunity Employer and lists benefits including medical, dental and vision coverage, a wellness stipend, flexible paid time off, equity, and a 401(k).