Porsche Cars GB Ltd

We are Porsche Cars Great Britain Ltd, the official Porsche importer and brand representative for Great Britain. Our role is to support the Porsche customer journey from first interest in the brand through to ownership, aftersales care, and ongoing brand engagement. We operate from our headquarters in Reading, where we coordinate sales support, marketing, public relations, and customer-facing brand activity across the UK market. Our work helps connect Porsche customers, retailers, media, and enthusiasts with the wider Porsche experience. As the British arm of a globally recognized automotive brand, we focus on delivering premium sports cars, SUVs, and electrified models that reflect Porsche’s performance heritage and engineering standards. Our responsibilities also include supporting dealer operations and promoting the brand in Great Britain. We are part of a company history in the UK that dates back to our incorporation in 1965, and we continue to serve the market from our base in Bath Road, Reading. That long-standing presence reflects our commitment to continuity, customer service, and brand stewardship. Our team works across communications, retail support, and customer engagement to ensure Porsche ownership is supported at every stage. We aim to provide clear information, strong service standards, and a consistent brand experience for customers and partners. Today, we remain focused on representing Porsche in Great Britain with the same emphasis on performance, innovation, and quality that defines the brand worldwide.