Proper AI

Proper AI is an automation-driven accounting and bookkeeping service built specifically for property managers and real estate operators. The company pairs software automation with a distributed team of accounting professionals to deliver financial operations at scale, aiming to make property accounting faster, more accurate and more cost-effective than traditional in-house or outsourced bookkeeping arrangements.

The company’s core offering is property management bookkeeping and accounting. Its specialists handle recurring accounting operations, bank reconciliations, financial statements and financial reporting, while automation and technology streamline repetitive work. Proper AI also supports property asset management bookkeeping and has addressed common customer problems such as past-due accounting, error correction and the integration of property management software with general ledger systems.

Proper AI serves property managers and real estate operators across segments including multifamily, single-family, student housing and community associations. The company has been selected as an AppFolio Stack Solution Partner, an arrangement through which AppFolio customers can access independent accounting, onboarding and advisory services. Proper AI has also engaged with property management software users through industry events and conferences.

As of the documented company profile, Proper AI had secured $20M in investments from Silicon Valley venture capital firms and employed more than 300 problem solvers across six countries. The team includes developers, designers, engineers, accountants, CPAs, project managers and creatives. Its distributed workforce spans the United States and Latin America, with accounting roles listed in Mexico, Colombia, Peru and Guatemala, alongside remote sales and people operations positions.

Proper AI was founded in 2017 and is headquartered in San Francisco, California, at 237 Kearny St. The company is privately held and describes itself in the software development industry. Its leadership positions the business at the intersection of real estate operations and modern accounting technology.

Proper AI articulates a set of documented values that shape its working culture: feedback as the way forward, opportunity as an outlook, communication as the expectation, fun while getting it done, and respect over rank. The company describes itself as a team of humble experts who educate and support one another, and it emphasizes a culture that inspires personal growth, fosters creativity and encourages playfulness.

The company presents itself as an employer that lets people show up as their full selves while doing challenging work, and it describes its staff as surfers, hikers, photographers, yogis, artists and world travelers alongside their professional roles. Proper AI states that it is an equal opportunity employer and notes that it may use AI tools to support parts of its hiring process, with final hiring decisions made by humans.