About Santa Cruz Bicycles
Santa Cruz Bicycles was founded in 1993 by Rob Roskopp, Mike Marquez, and Rich Novak in Santa Cruz, California. The company began in a small space the size of a single-car garage in the Seabright Cannery. The founders combined their expertise in skateboarding, bike suspension engineering, and design to create innovative full-suspension mountain bikes that challenged industry norms. Their first model, the Tazmon, introduced in 1994, was a pioneering 80mm travel single-pivot full-suspension bike, unusual at the time when full suspension was not the standard in mountain biking.
Over the years, Santa Cruz Bicycles has grown from a small startup into a major player within the mountain bike industry, known for pushing the boundaries of bike performance and design. The company produces a broad range of high-performance off-road bikes, including downhill, cross-country, gravel, and electric models. Their emphasis on quality is reflected in their reputation and long-lasting products, including their Reserve line of high-end carbon wheels, which come with a lifetime warranty.
Santa Cruz’s approach merges efficient climbing capabilities with downhill performance, aiming to serve riders who demand durable, versatile, and advanced mountain bikes. The brand maintains a legacy of innovation, having acquired patents such as the Virtual Pivot Point suspension system. As of recent years, Santa Cruz Bicycles operates as a division under the Dutch conglomerate Pon Holdings, alongside other notable bicycle brands.
The company is committed to the rider experience, focusing on creating bikes that are ‘simply advanced’—sophisticated in design without unnecessary complexity—ensuring enjoyment and reliability during rides. This enduring commitment to quality and innovation has earned Santa Cruz a loyal and passionate global fanbase.
Though the exact phone number was not verifiable in the available sources, Santa Cruz Bicycles is headquartered in Santa Cruz, California, continuing a tradition that began in a modest garage but has become a large, influential brand in the bicycle industry.
