Sona

Sona Technologies Ltd is a workforce management software company founded in 2021 by Ben Dixon, Steffen Wulff Petersen, and Oli Johnson. Headquartered in London, UK, Sona focuses on serving the 80% of the global workforce that does not work at a desk, primarily frontline employees, by providing a modern, consumer-grade platform designed specifically for their needs.

The company offers an all-in-one platform that unifies scheduling, HR, payroll, and employee wellbeing, replacing multiple legacy systems with a seamless, intelligent AI-enhanced solution. Sona’s platform includes features such as smart scheduling, time and attendance, employee directory, wellbeing check-ins, payroll automation, and AI-driven operations like forecasting and auto-scheduling.

Sona’s mission is to solve the unique challenges of frontline work with technology that empowers every employee, leveraging consumer-grade AI to improve workforce efficiency, engagement, retention, and revenue growth.

Since its founding, Sona has raised significant funding, including a $2.2 million pre-seed round in July 2021 and a $9 million seed round led by Google’s Gradient Ventures later that year. The company has also acquired the frontline communications app Yapster and has been recognized for innovation in the care home sector.

Sona’s user-friendly app experience offers frontline workers features like shift marketplaces, advanced payslips, and internal communications, while organizations benefit from streamlined operations, HR, finance, and employee wellbeing management through a single platform.

As of mid-2023, Sona reached milestones such as 1 million shifts created on its platform and formed partnerships with industry leaders like Nourish in social care, demonstrating its growing impact in frontline workforce management.