About The Channel Company
The Channel Company is an independent organization that enables technology partnerships across the IT channel ecosystem. With over 30 years of experience, the company serves as the premier provider in the channel, offering comprehensive solutions that empower technology businesses to thrive. Its expertise spans communication, recruitment, enablement, engagement, demand generation, and intelligence, helping clients strengthen their market position and achieve sustainable growth.
The company provides trusted, industry-leading market insights and strategic guidance, empowering clients to make informed decisions and optimize their go-to-market strategies. Through a diverse range of services—including media, live events, consulting, proprietary research, managed marketing services, and data analytics—The Channel Company delivers tailored strategies that meet the unique needs of technology vendors, solution providers, and distributors. Its flagship media brand, CRN.com, is a respected publication for technology professionals, while its extensive channel solution partners database enhances marketing and consulting effectiveness.
The Channel Company serves over 400 technology clients globally, focusing on critical areas such as communication, recruitment, engagement, demand generation, and intelligence within the IT channel. Andre Simpson is the founder, and in November 2021, the company was acquired by EagleTree Capital from Stone-Goff Partners to accelerate its growth and enhance integrated solutions. Headquartered in Needham, MA, with additional offices in Woodbury, NY, and Seattle, WA, the company maintains a Privately Held status and employs 501–1,000 people.
The organization is recognized for its commitment to enabling technology partnerships and delivering high-quality business services for the IT sector. Its marketing and advertising focus, combined with consulting and digital marketing capabilities, positions it as a leader in the industry. The Channel Company continues to expand its reach and impact, leveraging its extensive network and expertise to drive innovation and success for its clients.
