Social Content Producer Salary in Australia

Social Content Producer roles in Australia represents an exciting professional pathway in Australia. This position merges practical knowledge with innovation, providing competitive compensation. The role offers extensive opportunities for skill development and career progression.

Tax rate
Approx. 32%
Demand
Moderate to High
Last updated
12 Feb 2025
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Role overview

The Social Content Producer is tasked with creating engaging content tailored for various social media platforms. This role involves understanding target audiences and leveraging trends to generate fresh ideas that resonate on social channels. Responsibilities include developing content calendars, designing graphics, shooting videos, and interacting with followers to build community engagement. The producer will analyze social media metrics to refine strategies and enhance reach. A successful Social Content Producer is creative, adaptable, and adept at managing multiple projects under tight deadlines while maintaining consistent brand messaging across all platforms.

Annual Salary – 2025

Reliable accuracy
27 recent reports confirm data accuracy
Β· Upd: 12 Feb 2025
Average Salary $61,900

Junior Level

$37,140 - $49,520

Experience: 0-2 years

Middle Level

$49,520 - $74,280

Experience: 3-5 years

Senior Level

$74,280 - $111,420

Experience: 6+ years

Estimated Take-Home Pay

Expected monthly income after standard tax deductions (approx. 32%)

$3,508


Hourly Rate

$25.30 - $34.22 per hour

Based on 40-hour work week, rates may vary by region and company


Healthcare

Comprehensive medical, dental and vision insurance coverage for you and your family

Approx. $4,333 per year


Annual Bonus Range

Typical performance-based annual bonus range

$6,190 - $9,285


Equity Bonus

Company equity compensation based on local market standards and company policy

Up to $6,190


Total Housing Budget

Recommended monthly spending on rent/mortgage and utilities

Up to $1,000


Retirement Savings Target

Recommended monthly retirement account contribution

$800


Recommended Emergency Fund

Financial safety net for unexpected expenses and life events

$15,475 - 30,950


Monthly Savings Targets

Recommended amount to set aside each month for your financial security and future goals

Approx. $1,500

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Education Requirements

Bachelor's in Communications/Media

Professional Certifications

Social Media Marketing Content Production

Training & Development

  • Regular technical workshops and skill development sessions
  • Industry conference participation support
  • Agile methodology training and certification support

Required Skills

Core Skills

Content Production Social Media Strategy Graphic Design

Trending Skills

Short-form Video Content Live Streaming

Emerging Skills

AR Content Creation Influencer Collaboration Techniques

Specifics

Work Environment

Remote with occasional on-site shoots

Tools

Social media management tools Video editing software Graphic design tools

Collaboration

Works with marketing and creative teams

Time Zones

Flexible for global audiences

Benefits

Common Benefits

Health Insurance
Paid Time Off
Remote Work Options
Professional Development
Mental Health Support
Flexible Hours
Home Office Allowance

Additional Benefits

Stock Options
Performance Bonuses
Health and Wellness Programs
Home Office Setup
Internet Allowance
Coworking Space Access
Learning & Development Budget
Conference Attendance

Cross-Country Pay Scale

Explore Social Content Producer salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Australia ($61,900).

Frequently Asked Questions

What is the average Social Content Producer salary in Australia?

The average salary for a Social Content Producer in Australia is $61,900 per year. Entry-level positions (Junior Level) start at $37,140 - $49,520, while experienced professionals (Senior Level) can earn up to $74,280 - $111,420.

What skills are required for a Social Content Producer role?

Core skills include Content Production, Social Media Strategy, Graphic Design. Trending skills are Short-form Video Content, Live Streaming, while emerging skills focus on AR Content Creation, Influencer Collaboration Techniques.

What is the job market outlook for Social Content Producers?

The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include Technology, Clean Tech, Gaming Industry, Blockchain, Cloud Computing, EdTech, Cybersecurity.

What benefits are typically offered to Social Content Producers in Australia?

Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.

What roles are similar to Social Content Producer?

Similar positions to Social Content Producer include Social Media Specialist, Content Creator, Digital Producer, Social Media Manager. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.

What is the hourly rate for Social Content Producers in Australia?

Based on a standard 40-hour work week, Social Content Producers in Australia typically earn between $25.30 and $34.22 per hour per hour. Rates may vary depending on location, experience level, and specific employer.

What are the core and trending skills for Social Content Producers?

Core skills essential for Social Content Producers include Content Production, Social Media Strategy, Graphic Design. The most in-demand trending skills currently are Short-form Video Content, Live Streaming. Professionals looking to stay competitive should also keep an eye on emerging skills like AR Content Creation, Influencer Collaboration Techniques.

About Salary Data

Our salary data is compiled from trusted sources including:

Additional market insights from:

Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions.

Currency rates updated: Feb 24, 2025, 00:02 UTC

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