Instructions and covered skills
You have 30 minutes to complete this test. Ensure you are in a quiet environment with a stable internet connection. Turn off notifications to avoid distractions. Read each question carefully before selecting your answer. There is no penalty for guessing, so attempt all questions.
Key Areas
- Understanding event structure in GA4 (event name, parameters, and values).
- Knowledge of automatically collected and recommended events.
- Configuring custom events and parameters via gtag.js, Google Tag Manager, or Measurement Protocol.
- Setting up conversion events and marking them in the GA4 interface.
- Reserved event names and their usage.
- E-commerce event parameters (e.g., item_id, price, quantity).
- Limits on event parameters (max 25 per event) and total parameter length.
- Using the Measurement Protocol for server-side event tracking.
Recommended Preparation
Familiarity with GA4 event tracking documentation and practical experience in configuring events for websites or apps. Understanding of the difference between recommended and custom events, and knowledge of how to validate events using the DebugView in GA4.