Natalija Ivanova
Natalija Ivanova

Brand & Digital Designer

Actively looking · Member since 26 Oct 2026
Location
Liepāja, Latvia
Desired salary
1500–4000 EUR/monthly
Work preference
Remote Only / Freelance
Experience level
Mid

About

Professional summary

I am a Brand and Digital Designer based in Liepāja, Latvia, with a background in business management and a Master’s degree in Business Management.

I have worked as a freelance designer since 2022 and have also collaborated with an advertising agency in Bulgaria for two years. My work spans brand identity, packaging, digital design, social media assets, advertising materials, and print publications.

I design user-centered digital products, websites, and e-commerce experiences. My process includes UI/UX design, user flows, customer journey mapping, information architecture, UX audits, and conversion-focused redesigns.

I have experience creating visual systems for large-scale digital publications, packaging, logos, campaigns, social media content, and web assets. I work with Figma, Tilda, Adobe Creative Suite, Canva, and Blender.

My academic research focused on the impact of design on business performance. I conducted user research, competitor benchmarking, financial analysis, and analytics-informed interface redesign work for an e-commerce case study.

I am interested in opportunities where I can combine strategic business thinking with brand, product, and digital design to create effective and visually cohesive customer experiences.

Skills

20 capabilities

Tech stack & tools

Working toolkit

Assets and Media

Experience

Career history

Brand & Digital Designer Brandly Advertising Agency

Developed packaging design for the Tea Me tea brand from scratch, including cookie packaging, and created a logo for a Bulgarian startup.

Designed and laid out a 100+ page digital report in Figma, establishing grid, typography, and visual style systems. Produced approximately 200–300 social media visual assets, advertising banners, and content calendars for two retail stores.

Freelance Designer Freelance

Designed and launched the website for local marathon ritmaskrejjens.lv, creating the design in Figma and building the site in Tilda with a custom countdown block.

Created YouTube thumbnails for a content creator between November 2024 and March 2025. Developed posters and advertising banners for small local clients, along with brand, print, and digital design materials.

Education

Learning history

RTU Liepaja

Bachelor's degree, Business Management

RTU Liepaja

Master's degree, Business Management

Research focused on the impact of design on business performance through an e-commerce case study. Conducted user surveys, competitor analysis, financial metric evaluation, website auditing, and a Figma homepage redesign.

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